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Fujifilm Expands Fujinon XF Lenses Line-Up for Award-Winning X-PRO1 Premium Digital Camera

FUJIFILM ANNOUNCES THE EXPANSION OF THE LENS LINE-UP
FOR THE AWARD-WINNING X-PRO1 PREMIUM DIGITAL CAMERA

The release of new Fujinon XF lenses expands the potential of the
Fujifilm X-Pro1 premium digital camera to new photographic possibilities.

Mississauga, ON, June 27, 2012 – Fujifilm is proud to announce the expansion of the line-up of Fujinon XF lenses for the premium interchangeable lens camera, FUJIFILM X-Pro1. From super wide to telephoto, users will enjoy a wider range of photography with lenses that match their shooting style or purpose, letting them experience high-quality photography with the X-Pro1 in a variety of situations.

Two additional lenses in autumn 2012 and five unique lenses more in early 2013 for a total of 10 lenses in the line-up

Since Fujifilm’s X-Pro1 announcement in January 2012, Fujifilm has worked to develop new premium interchangeable lenses in response to user requests. In addition to the three existing single focal length XF lenses, Fujifilm will introduce a bright F2.8 super wide 14mm (21mm in 35mm equivalent) single focal length lens and a bright F2.8-4 zoom lens that covers the shooting range of 18mm to 55mm (27-83mm in 35mm equivalent) in autumn of 2012.

Another unique five lenses will be added in the line-up in early 2013, making the total to 10 lenses. Fujifilm will continue to develop lenses that cover a wide range of focal lengths and offer bright, high resolution reproduction even at the periphery, so that users can enjoy the high resolution of FUJIFILM X-Pro1.

* The above road map is as of June 26, 2012. Specifications are subject to change.

* The above road map is as of June 26, 2012. Specifications are subject to change.

*This is not an image of the final product.
*The above roadmap is as of June 26, 2012. Specifications are subject to change.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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