Press Releases

Fujifilm Announces T400 and T350 Ultra Compact Long Zooms

Fujifilm FinePix T400

Fujifilm FinePix T400


Pocket Friendly Ultra-Compacts Boast 10x Zoom, Bright and Large 3” LCD Screen, and One-Button HD Movie Recording

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced the introduction of two new FinePix T-Series ultra-compact long-zoom cameras: the FinePix T400 and T350. These slim cameras have FUJINON 10x long-zoom lenses (28-280mm), and are thin enough to fit in your jeans or shirt pocket to carry wherever you go. Both cameras offer improved speeds with fast start-up and auto focus times, as well as the perfect combination of advanced features and ease of use. Additionally, both have large, bright 3” LCD screens while the FinePix T400 packs a 16-MegaPixel CCD sensor and the FinePix T350 sports a 14-MegaPixel CCD sensor to ensure that the highest image quality is captured every time.

“The FinePix T400 and T350 give consumers the best of all worlds: high quality images and fast startup and auto focus speeds, and the long zoom power to capture a wide range of photos, all in an affordable and compact digital camera,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “Consumers are looking for an attractive and slim digital camera body that doesn’t hold back on features, and the FinePix T400 and T350 give everyday photographers all of the power and features like HD movie, sensor shift Image Stabilization and the creative Motion Panorama mode that they need in one package.”

Fast startup and focus with easy controls
The FinePix T400 and T350 received the speed boost that consumers have asking for: startup times have been reduced, the auto focus speed has been dramatically improved to help users lock onto their subjects, and shutter lag has been shortened to make sure that the camera is as ready as you are for any shot.

Image Stabilization
In addition to the 10x zoom, the FinePix T400 and T350 also come equipped with a powerful sensor shift Dual Image Stabilization (CIS) system. CIS works as the photo is being taken as it combines a mechanically stabilized sensor with high ISO to combat camera/hand shake and subject movement for improved low light shooting. The result is an expanded range of shooting situations where the cameras can be used without the need of a tripod or other support. With CIS working in the background, you can capture sharp, colorful scenes even in low-light situations.

Fujifilm FinePix T400

Fujifilm FinePix T400

HD Capability
The new FinePix T-Series models offer stunning movies in 720p HD at 30fps with a dedicated movie recording button that allows consumers to start and stop movie recording with one press of a button. You can even zoom during movie capture and use the in-camera movie editing features to edit movie footage without having to upload to a computer or use complicated movie editing software. Many consumers are happy to enjoy HD movies on their PC, but with the optional HD Player accessory kit with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus
The FinePix T400 and T350 both feature Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame. Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus, especially helpful for taking pictures of kids and at sporting events.

Face Recognition Technology
With Face Recognition, the camera can identify the people in a picture by name. Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. You also have the option of inputting the category to which they belong (e.g. friends/family) and the date of his/her birthday. The next time you take a photo of the same person, the camera will cleverly recognize that person and optimize the settings to ensure that exposure and focus are best suited to the individual, rather than the other people in the picture. This fun technology can recognize up to 4 pre-programmed people on screen at the same time.

In addition, the Image Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

The FinePix T400 and T350 also offer these additional features:
• Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, each T-Series model is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Motion Panorama Mode: Automatically stitches up to three shots together in-camera to create a panoramic picture.
• Smile / Blink Detection: Smile Detection works with Fujifilm’s highly-acclaimed Face Detection technology to detect smiles on faces: it will not take a picture until it detects a smile, so you’re guaranteed great shots. Additionally, Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

The FinePix T400 and T350 will be available March 2012 at the price of US $179.95 and US $159.95, respectively, and will be available in black, red and blue.

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About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

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