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Epson Presents “Using Colour Theory to Pair Epson EcoTank Printers with Personality Types”

Colour Theory
Colour Theory

The following video presents Epson WorkForce ET-16500 | Take the Tour:
This wide-format EcoTank wireless all-in-one features cartridge-free printing with easy-to-fill supersized ink tanks, and includes up to 2 years of ink in the box. The ET-16500 features wide format print and scans, plus a 500-sheet paper capacity.

Epson

Presents

Using Colour Theory to Pair Epson EcoTank Printers with Personality Types

Do you think big or are you all about the details? Are you constantly imagining new ideas? Each of us has different personality traits that impact the way we work and experience the world. Colour theory defines these traits and provides a deep understanding into who we are and why we prefer to work the way we do.

Colour Specialist, Jane Lockhart, relies on colour theory to understand the wants and needs of her clients and the desired purpose of their spaces.

To gain a deeper understanding of the ways Epson EcoTank printers resonate with different personalities, Jane has matched various work personas with colours and the printers that best meet their needs.

The four personas Jane developed are the following:

  1. The Visionary: Epson WorkForce ET-16500
  2. The Craftsman: Expression ET-3700
  3. The Artist: Expression Premium ET-7750
  4. The Strategist: Epson WorkForce Pro WF-R4640

Which colour are you most attracted to: yellow, pink, purple or blue? Discover what this might mean for your work style in the descriptions below. Does this align with your personality?

The Visionary

Epson WorkForce ET-16500

Epson WorkForce ET-16500

The Visionary is an entrepreneur, who relies on colour to demonstrate ideas. The Visionary thinks bigger than 8.5×11, requiring a wide format printer like the Epson WorkForce ET-16500 to fully express themselves and their ideas. They are high-speed workers looking for time-saving features such as auto two-sided, cartridge-free printing and mobile connectivity.

Colour theory: yellow

Colour theory: yellow

The Dreamer’s colour is yellow: a high energy colour associated with imagination and creative new ideas.

The Craftsman

Epson Expression ET-3700

Epson Expression ET-3700

The Craftsman is hands-on and likes to try new things. Their printer is used by the whole family and needs to adapt to a wide range of printing needs, from school projects to family photos. The versatile Epson Expression ET-3700 all-in one printer is perfect for the multi-tasking Craftsman.

Colour theory: pink

Colour theory: pink

The Craftsman’s colour is pink: the colour of love, friendship and kindness. It motivates actions and fuels creative thoughts.

The Artist

Epson Expression Premium ET-7750

Epson Expression Premium ET-7750

The Artist works in a creative industry, such as graphic design or photography. They use Mac and Adobe programs exclusively for their creative business and rely on cloud services for document storage.  The Artist understands colour management and is a stickler for having accurate colours when printing their work, making the Expression Premium ET-7750 their ideal printer choice.

Colour theory: ultra violet

Colour theory: ultra violet

The Artist’s colour is ultra violet: a colour of wisdom, creativity and bravery. It denotes a sense of value, symbolizing power and ambition.

The Strategist

Epson WorkForce Pro WF-R4640

Epson WorkForce Pro WF-R4640

The Strategist is a fast-paced, career-oriented individual with a heavy workload. These left-brained individuals prefer to review hard copies of documents and typically have a high volume of printing needs, making the Epson WorkForce Pro WF-R4640 the best printer for keeping up with their demanding deadlines.

Colour theory: blue

Colour theory: blue

The Strategist is paired with blue: a colour with strong ties to the corporate business world. Blue evokes thoughts of productivity, loyalty and order. It is associated with intellect, reliability and has strong ties to justice.

This is a Sponsored Post.


The following video presents Epson WorkForce Pro WF-R4640 | Take the Tour:
This EcoTank all-in-one printer comes with up to 2 years of ink and prints up to 20,000 black/20,000 colour pages. Learn more about how this printer powered by PrecisionCore technology offers up to 70% lower total printing costs vs. colour laser.


B&H Photo VideoPlease support this site. Buy the above Epson Printers from our Trusted Sponsor B&H Photo-Video, the Professional’s Source, satisfying millions of customers for over 35 years (prices are in USD):

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