Press Releases

Canon Celebrates 60 Million EF Lenses

CANON CELEBRATES PRODUCTION OF 60 MILLION EF LENSES

MISSISSAUGA, ON, February 7, 2011– Canon Canada Inc., a leader in digital imaging, helps celebrate the achievement of a new EF lens-manufacturing milestone with the production of Canon’s 60-millionth lens, an EF 70-300mm f/4-5.6L IS USM.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began in 1987 at the Company’s Utsunomiya Plant, and has since expanded to a total of four production facilities including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in Japan. EF lenses reached the10-million-unit milestone after approximately eight and a half years in production, followed by the 40-million-unit mark in April of 2008. Due to the popularity of the EOS Digital series, production then increased and EF lenses achieved the 50-million-unit mark in December of 2009. Canon has since produced 10 million units just in 13 months and reached the 60-million-unit milestone in January of 2011.

First introduced in March 1987, along with Canon’s EOS SLR camera system, the EF lens system has over the years featured a range of innovative proprietary technologies to lead the industry. These include such world’s firsts[i]as the Ultrasonic Motor-powered lens (USM), Image Stabilizer (IS) to compensate for the effects of camera shake, Subwavelength Structure Coating (SWC) anti-reflection technology, and a super-telephoto lens that employs a diffractive optical element. Last year, Canon successfully launched the EF 70-200mm f/2.8L IS II USM, featuring outstanding optical performance and Image Stabilization.

Canon’s current EF lens lineup is comprised of 65 models ranging from super-wide-angle lenses to super-telephoto zoom lenses, catering to the varying needs of photographers from first-time users to advanced-amateurs and professionals. The Company’s diverse selection of lenses offers several features including a number of zoom options ranging from standard to super-telephoto, Image Stabilizer-equipped lenses, large-diameter lenses, macro lenses and TS-E lenses featuring a special tilt-shift mechanism allowing manipulation of image perspective and distortion. In addition, the EF 8-15mm f/4L Fisheye USM, the world’s first[ii]fisheye zoom lens, is planned for market release in March of 2011.

Canon will continue to proactively introduce innovative technologies, striving to provide superlative image quality and reliability in lens production.

About Canon Canada Inc.
Headquartered in Mississauga, Ontario, the company employs 1,200 people at its offices nation-wide, servicing the Canadian market from coast to coast. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon’s leadership in imaging, optical and document management technology and solutions is based in large part on the thousands of patents the company has secured throughout its history. Canon Inc. is among the top four US patent recipients.

The company’s comprehensive product line includes networked multifunction devices; digital copiers (colour and black and white); printers, scanners, image filing systems and facsimile machines; calculators, digital camcorders, digital and analogue cameras and lenses; semiconductor, broadcast and other specialized industrial products.

Canon supports programs that help preserve and protect the environment. The company instituted the Clean Earth Campaign in 1990, which assists various environmental and recycling initiatives. The Campaign has also supported leading environmental organizations, such as World Wildlife Fund – Canada and the Canon Envirothon.