The Canon RF10-20mm F4 L IS STM lens is expected to be available in October in Canada for an estimated retail price of CAD $3099.99 or in November in the US for an estimated retail price of US $2,299.00.
PRESS RELEASE
GOING WIDE: Canon Introduces the RF10-20mm F4 L IS STM to its Lens Lineup
BRAMPTON, ON, October 11, 2023 – Today, Canon Canada Inc., a leader in digital imaging solutions, announced the launch of the RF10-20mm F4 L IS STM lens, a full-frame ultra wide-angle lens that can help the work of a professional photographer or serious enthusiast stand out from the crowd.
Opening the door to supreme full-frame visual possibilities, the RF10-20mm F4 L IS STM lens continues Canon’s respected reputation for optical excellence associated with L-series lenses. This new addition enhances optical performance with a modern mirrorless lens design that is fully equipped with key features, including:
- New Image Stabilization (IS) technology, to help minimize wide-angle “fluttering” at outer areas of frame
- Impressively compact size and light weight (570g/1.25lbs) at half the weight of EF series 11-24mm f/4 L lens
- Super quiet Canon STM focus drive motor, which is ideal for video and marking the first time this technology appears in a Canon L-series lens
Speaking directly to the professional video and stills visual storyteller, the RF10-20mm F4 L IS STM features a built-in lens hood and lens function button on the barrel for customizing functions such as AF settings, Pre-Recording, Zebras and more. For landscapes, cityscapes, architectural, real estate and weddings, the RF10-20mm F4 L IS STM lens is a widely important lens for any professional to have at the ready.
Price & Availability
The Canon RF10-20mm F4 L IS STM lens is expected to be available in October for an estimated retail price of CAD $3099.99*. For more information, please visit canon.ca.
About Canon Canada Inc.
Headquartered in Brampton, Ontario, Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc., is a leading provider of consumer and business-to-business digital imaging solutions. Innovation and cutting-edge technology have been essential ingredients in Canon’s success. Canon Canada Inc. is committed to the highest level of customer satisfaction and loyalty, providing 100 per cent Canadian-based service and support for all of the products it distributes. Canon Canada Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility.
For more information, please visit canon.ca or follow the company on Facebook, Twitter, LinkedIn or Instagram using @CanonCanada.
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