Also, it’s now very apparent that Canon’s strategy is to target its full-frame mirrorless cameras to professional photographers, and its APS-C mirrorless cameras to everyone else (aka hobbyists and general photography enthusiasts). This deliberate delineation puts competitors that offer only APS-C or MFT models in a very difficult position having to prove that their flagship APS-C or MFT models can successfully compete with Canon’s flagship full-frame models. From now on, I doubt we’ll be seeing lots of comparisons between APS-C or MFT cameras and full-frame cameras.
The enthusiast-level EOS R7 is specifically targeted to “those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities.” The cheaper entry-level EOS R10 is specifically targeted to “content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports.”
Here are the main differences between the EOS R7 and EOS R10:
|EOS R7||EOS R10|
|Continuous Shooting||15 fps (mechanical shutter)
30 fps (electronic shutter)
|15 fps (mechanical shutter)
23 fps (electronic shutter)
|Video||4K/60p, 30p, 24p||4K/30p, 24p|
|Price||US $1,499.00||US $979.99|
There are other differences not mentioned above that make the EOS R7 the serious choice and the EOS R10 the entry-level choice: the EOS R7 has a larger shooting buffer, a “larger” EVF, higher resolution LCD, C-Log3 availability, 3.5mm headphone socket, a more powerful battery, and a more comfortable grip.
Time To Level Up: Canon Announces EOS R7 and EOS R10, the First EOS R-Series Cameras with APS-C Imaging Sensors
New RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM Standard Zoom Lenses Also Announced
MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor.
Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports.
As the market share leader for mirrorless cameras in the United States during Q1 of 20221, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras.
In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature:
- 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor
- Autofocus (AF): subject detection inherited from EOS R3
- Up to 15 frames per second (FPS) mechanical shutter
- First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization
- Dual memory card slots (EOS R7 only)
- Full width 4K video recording at 60p (EOS R7 only), 30p and 24p
- Record each clip over thirty (30) minutes2
- Up to 30FPS with electronic shutter (EOS R7 only)
- Dust and moisture resistant (EOS R7 only)
- In-body image stabilization (EOS R7 only)
Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera.
Price & Availability
The Canon EOS R10 camera body will be available for an estimated retail price of $979.993. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.003. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.003.
The Canon EOS R7 camera body will be available for an estimated retail price $1,499.003. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.003.
The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $499.993, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.993. All products will be available in late 2022.
For more information, please visit usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), as of 2021 has ranked in the top-five overall in U.S. patents granted for 36 consecutive years† and was one of Fortune Magazine’s World’s Most Admired Companies in 2022. Canon U.S.A. was featured in Newsweek’s Most Loved Workplaces list for 2021, ranking among the top 100 companies for employee happiness and satisfaction at work. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
1 Source: The NPD Group/Retail Tracking Service, U.S., Jan. – March 2022 combined.
2 Video may stop due to battery level, card capacity, or internal temperature.
3 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
† Number of patents for 2021 are based on figures released by IFI CLAIMS Patent Services. Figures for 2005 to 2020 are based on information issued by the United States Patent and Trademark Office.
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