The following video presents EF Lens Technology Canon Product (CanonOfficial):
Learn about Canons EF lens technology and its advancement through the interviews of developers.
Canon will continue to develop EF lenses with higher resolution, higher image quality and more faithful reproduction capabilities.
Canon’s 110-millionth EF-series interchangeable lens for EOS cameras is an EF11-24mm f/4L USM ultra-wide-angle interchangeable zoom lens.
Furthermore, EF11-24mm f/4L USM is the winner of the prestigious Camera Grand Prix Japan 2015 Lens of the Year award.2
The following video presents EOS MOVIE: “Choose your tomorrow” shot with EF LENS (CanonOfficial):
Changing your lens might change your life dramatically. We want you to feel how differences in camera lenses effect your photographs and images.
Explore the wide variety of unique lenses as a young tourist takes a walk around Tokyo and Yokohama.
*This sample movie was shot in Full HD mode, and has been optimized for viewing on this website.
Canon Celebrates Significant Milestone With Production Of 110 Million Interchangeable EF Lenses
MELVILLE N.Y., July 8, 2015 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., will celebrate the achievement of a new lens-manufacturing milestone with the production of the Company’s 110-millionth EF-series interchangeable lens for Canon EOS cameras on June 22, 2015 -an EF 11-24mm f/4L USM ultra-wide-angle interchangeable zoom lens.
Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex film cameras began in 1987 at the Company’s Utsunomiya Plant. Over the years, EF lenses have garnered support from a wide range of users and production has since expanded to a total of four manufacturing bases, including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan.
EF lens production surpassed the 10-million-unit mark in 1995 and crossed the 50-million-unit threshold in 2009. In April 2014, the Company celebrated its first-in-the-world achievement of having manufactured 100 million EF lenses, and now, will set a new world record for the most interchangeable lenses produced.
Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world’s firsts as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology.
The 110-millionth EF lens, an EF 11-24mm f/4L USM (launched in February 2015), features a minimum focal length of 11mm to achieve the world’s widest angle of view.1 Furthermore, winner of the prestigious Camera Grand Prix Japan 2015 Lens of the Year award,2 the model was recognized for its use of Canon proprietary optical technologies, making possible superb image quality while effectively correcting for aberrations that commonly occur when shooting at the ultra-wide-angle end.
The Company’s extensive EF lens-series lineup currently comprises a total of 97 models,3 including EF Cinema Lenses for digital cinematography. Canon will continue refining its imaging technologies centered on its EF lens lineup, striving to cater to the varying needs of photographers-from first-time users to advanced amateurs and professionals-while contributing to expanding the photographic and video imaging culture.
For more information and full list of Canon EF lenses, visit: http://www.usa.canon.com/cusa/consumer/standard_display/lens_ef110mill_miscpage
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
1 Among lenses for interchangeable-lens cameras (SLR and compact system cameras). As of July 5, 2015, based on a Canon survey. Excludes fisheye lenses.
2 The Camera Grand Prix (GP) Japan awards, considered one of the most sought-after camera and lens product awards in Japan, are organized by the Camera Journal Press Club, comprising journalists from major photography and camera magazines in Japan.
3 Including two EF lens extenders and three models available outside of Japan. As of July 8, 2015.
i As of July 8, 2015, production for this lens has already been discontinued. Successor: EF300mm f/2.8L IS II USM (launched in August 2011).
ii Among interchangeable SLR camera lenses.
iii As of July 8, 2015, production for this lens has already been discontinued. Successor: EF70-300mm f/4-5.6 IS USM (launched in September 2005).
iv As of July 8, 2015, production for this lens has already been discontinued. Successor: EF400 f/4 DO IS II USM (launched in November 2014).
v Among photography lenses.
This video presents Canon EF 11-24mm f/4L USM: