Press Releases

Panasonic Canada Announces LUMIX TS4 Prices

Panasonic LUMIX DMC-TS4

Panasonic LUMIX DMC-TS4

Panasonic Canada has announced availability and price for the LUMIX TS4 (announced worldwide on January 31, 2012). The Panasonic LUMIX TS4 will be available in orange, blue, and black options in mid-March 2012 with a suggested retail price of CAD $399.99.



The LUMIX TS4, the Optimal Outdoor Companion, Excels in Photo and Video Capture Under Many Conditions

MISSISSAUGA, ON (February 2, 2012) – Panasonic Canada Inc. today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS*1 system, compass, altimeter, and barometer. Plus, outstanding, tough attributes for the traveler or outdoor adventurers, including: dustproof*2, waterproof*2 to approximately 40 feet (12 meters), shockproof*3 to approximately 6.6 feet (2 meters), and freezeproof to temperatures as low as -10ºC. Beyond its rugged design, the LUMIX TS4 excels in photo and video quality, offering the best of both worlds with: a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm); a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine; and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats.

“The LUMIX TS4 is the latest addition to our successful line of rugged digital cameras, which offer users the freedom to take high-quality photos and video under a variety of conditions, whether you’re at the top of a snow-capped mountain or with the kids by the pool,” said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. “Beyond its top-of-the-line features, the LUMIX TS4 captures exceptional photos and videos, making it the ideal, worry-free digital camera for everyday life.”
The LUMIX TS4’s altimeter works as an indicator for depth underwater; and the barometer log is available to help users forecast the climate and then log barometric trends. The altitude measurements can be improved when using the camera’s GPS data, which is enhanced when compared to its predecessor, the LUMIX DMC-TS3. The new GPS system now covers more than one million landmarks and 82 countries/regions, with the capability of showing the location in various formats (e.g. country/region, state/province, township, city/town/village and landmark) – all which is saved in the EXIF data.

Panasonic LUMIX DMC-TS4 Back View

Panasonic LUMIX DMC-TS4 Back View

Thanks to its high-speed, large-capacity signal processing Venus Engine, the LUMIX TS4 is not just rugged on the outside, but powerful from within as well. The Venus Engine integrates advanced signal processing capabilities to power Intelligent Noise Reduction, thus producing stunning still photos and videos. In addition, the Venus Engine powers high-speed burst shooting and super-fast response times, with Sonic Speed AF, allowing the user to catch those spur-of-the-moment memories.

Panasonic LUMIX DMC-TS4

Panasonic LUMIX DMC-TS4

New to the LUMIX TS-Series, the LUMIX TS4 offers manual operation, allowing users to adjust shutter speed and aperture for more creative photography. Plus, with modes such as Time Lapse Shot, Miniature Effect, and Panorama Shot – photography is even more fun. An overview of these features is below:
• With the Time Lapse Shot, once the start time, interval and number of photos to shoot are set, the camera automatically records the images and can be left to capture shots of stationary subjects, such as flowers coming into bloom, clouds, or an animal. Once the data is captured, the footage is condensed during playback to give a unique sense of time.
• The Miniature Effect mode, which defocuses the peripheries while emphasizimg saturation and contrast, makes the photo look like a diorama. For videos recorded in this mode*4, playback is 10x fast forward, making it comical and amusing to watch.
• Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal/vertical panoramic image by taking consecutive shots and overlaying the photos.

For those who are looking for an intuitive shooting option, the LUMIX TS4 includes Panasonic’s popular iA (Intelligent Auto) mode – a suite of technologies that are automatically engaged to allow the camera to select the most appropriate settings to take high-quality photos and videos. Plus, a dedicated video record button lets the user instantly start recording videos while shooting photos without having to go through any additional menu options.

The Panasonic LUMIX TS4 will be available in orange, blue, and black options in mid-March 2012 with a suggested retail price of CAD $399.99.

*1 GPS may not work in China or in the border regions of countries neighboring China. Depending on the locations, it may not be possible to correctly receive the signals from GPS satellites. In such cases, positioning may not be possible, or a significant positioning discrepancy may occur. Information measured on this unit is only a rough indication. Do not use it for technical purposes.
*2 Waterproof/Dustproof Performance
Waterproof/dustproof rating complies with the “IPX8” and “IP6X” ratings. Provided the care and maintenance guidelines described in this document are strictly followed, this camera can operate underwater, to a depth not exceeding 12 m (40 feet) for a time not exceeding 60 minutes. This means that the camera can be used underwater for specified time in specified pressure in accordance with the handling method established by Panasonic. This does not guarantee no destruction, no malfunction, or waterproofing in all conditions.
Handling of the camera
•Waterproofing is not guaranteed if the unit is subject to an impact as a result of being hit or dropped etc. If an impact to the camera occurs, it should be inspected (subject to a fee) by a Panasonic’s Service Centre to verify that the waterproofing is still effective.
• When the camera is splashed with detergent, soap, hot spring, bath additive, sun oil, sun screen, chemicals, etc., wipe it off immediately.
•Waterproof function of the camera is for sea water and fresh water only.
• Any malfunction caused by customer misuse, or mishandling will not be covered by the warranty.
• The inside of this unit is not waterproof. Water leakage will cause malfunction.
• Supplied accessories are not waterproof (excluding Hand Strap).
• Card and battery are not waterproof. Do not handle with a wet hand. Also, do not insert wet card or battery into the camera.
• Do not leave the camera for a long period of time in places where temperature is very low (at ski resorts or at high altitude etc.) or very high [above 40ºC (104°F)], inside a car under strong sunlight, close to a heater, on the beach, etc. Waterproof performance may be degraded.
*3 Shockproof Performance
Complies with “MIL-STD 810F Method 516.5-Shock”. The camera has cleared a drop test from a height of 2 m (6.6 feet) onto 3 cm (0.1 feet) thick plywood. In most cases this camera should not sustain any damage if dropped from a height not exceeding 2 m (6.6 feet). However, the drop height was changed from 122 cm (4 feet) to 200 cm (6.6 feet) dropping onto 3 cm (0.1 feet) thick plyboard. (Disregarding appearance change such as loss of paint or distortion of the part where drop impact is applied.)
*4 Sound will not be recorded with [MINIATURE EFFECT] in Creative Control Mode and approximately 1/10 of the time period is recorded. (If you record for 10 minutes, the resulting motion picture recording will be approximately 1 minute long)
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards
*The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. he “AVCHD” and the “AVCHD ” logo are trademarks of Panasonic Corporation and Sony Corporation.
*This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)
*All other company and product names are trademarks of their respective corporations.
*Design and specifications are subject to change without notice.

Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at