Editor’s note: Does the maximum apertures on the new Canon EF 70-300mm zoom lens start at f/4.5-5.6 or f/4-5.6? The press release says f/4.5-5.6 but the images (and video below) we have of the lens and the lens specs published agree on f/4-5.6. Easy typo to make on the press release, but expensive typo if it’s in the lens engraving. So, as you read the following press material and watch the video, just know it’s most probably really f/4-5.6, until further clarifications from Canon.
The following video presents Introducing the Canon EF 70-300mm f/4-5.6 IS II USM Lens
“Join Canon Technical Advisor Rudy Winston as he introduces the new EF 70-300mm f/4-5.6 IS II. The powerful new addition to Canon’s midrange telephoto series brings features such as fast and smooth nano USM, LCD lens information display, and more.“
Capture High-Quality Action Shots and Video From Afar with the New Canon EF 70-300mm f/4.5-5.6 IS II USM Lens
Affordable Lens Features NANO USM Technology, Enhanced Image Stabilizer and Information Display
MELVILLE, N.Y., September 15, 2016 – Having the right tool for the job has long been the mantra for professional photographers and hobbyists alike. Canon’s wide array of lenses provide users with a variety of creative options to help capture dynamic photos and videos with their DSLR cameras. Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the new Canon EF 70-300mm f/4.5-5.6 IS II USM lens featuring NANO USM technology for high-speed and near-silent focusing in both still and video modes. The lens also features a new LCD information display and four-stop* image stabilization.
“To help photographers that are striving to create the most amazing pictures and videos possible, Canon is dedicated to developing the best tools to help them with their goal,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Having this new EF 70-300mm f/4.5-5.6 IS II USM lens in a photographer’s camera bag will surely help them achieve their creative vision.”
Designed with the user in mind, this affordable new lens includes technology to spark creativity and deliver excellent image and video quality from afar. This is the second Canon lens equipped with NANO USM technology, a focusing motor that combines the benefits of a ring USM (ultrasonic motor) for high-speed AF during still photo shooting and lead-screw type STM (stepping motor) for smooth and quiet video autofocusing (AF)
Features for the Canon EF 70-300mm f/4.5-5.6 IS II USM lens include:
- High-speed autofocus for shooting stills and smooth, near-silent autofocus when shooting video is achieved by incorporating NANO USM technology.
- New Lens Information Display shows focusing distance, focal length and shake amount.
- One UD Lens helps reduce chromatic aberration and delivers outstanding high resolution and high-contrast results.
- Image Stabilizer effect at up-to-4* stops of shake correction helps capture sharp images.
- Circular aperture (9 blades) helps deliver beautiful, soft backgrounds.
- Full-time manual focus allows manual focus adjustment while in AF Mode.
The Canon EF 70-300mm F/4.5-5.6 IS II USM lens is scheduled to be available in November 2016, for an estimated retail price of $549.99**.
For more information: http://www.usa.canon.com/
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine’s World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
* Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS-1D X digital SLR camera at a focal length of 300mm.
** Availability, specifications and price are subject to change without notice. Actual prices are set by individual dealers and may vary.
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