Apple: You’re holding it wrong, again!

In a post that tries to pre-emptively prevents a revolt among iPhone 5 users, Apple has admitted to an apparently pretty bad “lens flare” issue in its camera. Users have been reporting a purplish haze at the edges of pictures with bright scenes. We usually call this “Purple Fringing.” It can be caused by the lens and/or sensor. Apple’s solution, though, takes the prize: “You’re holding it wrong, again!

Read Apple’s advisory. I am surprised they didn’t just put it down as a new filter effect, as their advisory seems so titled: “iPhone: Camera image effects.”