The FUJINON GF80mmF1.7 R WR Lens is a prime autofocus lens for Fujifilm’s GFX medium-format mirrorless cameras. It has a fast F1.7 maximum aperture and is targeted at portrait photographers looking for great bokeh...
Archive - January 2021
FUJINON XF70-300mmF4-5.6 R LM OIS WR Lens
The FUJINON XF70-300mmF4-5.6 R LM OIS WR lens is a lightweight and compact telephoto zoom for the Fujifilm APS-C X-mount mirrorless cameras. It has 35mm equivalent of 107-457mm. It is compatible with the FUJINON XF1.4X...
FUJINON XF27mmF2.8 R W Pancake-Style Lens
The FUJINON XF27mmF2.8 R WR is a pancake-style auto-focus lens for Fujifilm’s APS-C X-mount mirrorless cameras. It has a 35mm equivalent of 41mm. It is weather-resistant against dust and water, and can operate at...
Fujifilm GFX100S Medium-Format Mirrorless Camera Offers 102MP in a Size Similar to a Full-Frame ILC
It is an interesting strategy: Refuse to make a full-frame mirrorless camera, and instead shrink its medium-format mirrorless camera to about the same size as some full-frame interchangeable lens cameras, but offering a...
Fujifilm X-E4 Features 26MP Sensor, 4K/30p Video, Burst at 20 FPS, Selfie LCD
Last updated in September 2017, fans of the compact rangefinder-style X-E series wondered if they would ever see an update to the X-E3. Now, at last the X-E4 is here. It inherits most of Fujifilm’s latest X Series...
Sony Alpha 1 Full-Frame Mirrorless Camera Features 50MP @ 30 FPS With No Black-Out, 8K/30P Video, 9.44M-Dot EVF With 0.9x Magnification, Dual-Band WI-Fi
Sony is first. For those of us who grew up in the film era, it was Nikon who came first with the F SLR. Then Canon came out with the F1 SLR. Nikon followed with the F2. Since then, the two colossus in camera design have...
Sony Alpha 1
QUICKFACT SHEET lpha dominant. For the first time, the number one full-frame interchangeable lens camera for professional photographers does not bear the Canon or Nikon name. The Sony Alpha 1 (aka α1, a1, A1) is...
7 Tips for Starting Out in Bird Photography
Bird Photography Challenges have been photographing birds for the past ten years. Unlike other forms of photography, the challenges faced by a bird photographer are unique. Here, you don’t get the luxury of making...
Sony Alpha “The one never seen” to Be Revealed Tuesday January 26, 2021 @ 10:00 am EST
Sony is planning a big reveal of a new Alpha dubbed “The one never seen” (A1?) next week. Mark the date on your calendar because this could be big: Tuesday, January 26 at 10:00 am EST. We understand that...
Irix Announces the 45mm f/1.4 GFX Dragonfly for Fujifilm GFX Series Medium-Format Mirrorless Cameras
2021.01.20 PRESS RELEASE Explore the magic of medium format photography with the Irix 45mm f/1.4 lens equipped with the native mount for Fujifilm GFX cameras! The Irix Lens brand introduces a standard 45mm wide-angle...
Irix Teases Their Fastest GFX Lens
Irix is a Swiss company created in 2016 by photographers who dreamed of creating the photo and video gear they had always wished for. To deliver top optical performance with maximum functionality and using the latest...
Veggie Tales: When a Carrot Dreams of Being a Ballerina
e picked out this strange-looking carrot from a bunch and thought it deserved special treatment. Instead of just being chopped up into chunks and thrown into our soup, we thought we’d had some photography fun (and...
Sony Adds the FE 35mm F1.4 GM Full-Frame Mirrorless E-Mount Lens
Sony has added its own brand of 35mm F1.4 lens, the FE 35mm F1.4 G Master. Relatively lightweight (524 grams / 18.5 ounces) and compact (76 mm dia. x 96 mm / 3 inches dia. x 3 ⅞ inches) for a full-frame lens, the FE...
Sony Airpeak Presented at CES 2021
At the start of CES 2021 today, Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, presented the Airpeak, Sony’s new venture into intelligent drone: As you can see in the picture below, Airpeak is...
OM Digital Solutions Corporation Licenses the Olympus Brand “for the foreseeable future.”
As we reported earlier, Olympus has now officially completed the transfer of its imaging business to Japan Industrial Partners (JIP). Olympus Imaging Division has now transitioned into OM Digital Solutions Corporation...
Welcoming Message From President of OM Digital Solutions
In his first public message as Representative Director and President of OM Digital Solutions Corporation, Shigemi Sugimoto welcomes existing Olympus imaging customers to the new corporation that will from now on be...
Olympus Heads of Sales and Marketing and R&D for Imaging Products to Be Relocated to JIP’s Olympus Digital Solutions; Production Continues at Dong Nai Plant
On January 1st, 2021, Olympus concluded the transfer of its Imaging Division to Japan Industrial Partners Inc. (“JIP”) OM Digital Solutions Corporation. Shigemi Sugimoto, Representative Director and President of OM...
What Are Mirrorless Cameras?
Back in 2013, when mirrorless technology was still in its infancy, and DSLRs still very much ruled the camera landscape, we predicted that the future was mirrorless. Back then, that generated a lot of discussions and...
Happy (and Safe) New Year 2021!
e welcome 2021 with a bit of trepidation. The economic and health problems caused by COVID-19 that many of us faced in 2020 are still very much with us today. People lost jobs, and unfortunately many also got sick and...