CEO Kazuo Hirai is on a mission to reform Sony’s troubled Electronics division by April 2015 and to return to profits by April 2016.
After exiting the PC business in February, reforms now targets the splitting out of the TV business and cutting costs by 20% to 30%.
Even though Sony is forecasting a loss of AY=50 billion (US$500 million) for the year to next April, it believes the reforms will lead to an operating profit of more than AY=400 billion (US$4.0 billion) for the year to April 2016.
Its three core electronics businesses are mobile, games and imaging, with image sensors and batteries the profitable ones. Sony’s entertainment, insurance and banking businesses are expected to support the manufacturer as it struggles with the reforms.