PANASONIC CANADA UNVEILS THE LUMIX DMC-GX850
Panasonic’s new sleek and stylish Digital Single Lens Mirrorless (DSLM) camera features 4K PHOTO and 4K Video Recording with advanced seflie and panorama shoot function technology
Mississauga, ON (January 4, 2017) – Today at the Consumer Electronics Show 2017 (CES), Panasonic unveiled the ultimate high performance compact mirrorless camera for selfie-takers: the LUMIX DMC-GX850. Offering several technological advancements for capturing amazing scenery, the LUMIX DMC-GX850 features a flip-up rear monitor and a host of options, such as the newly integrated 4K PHOTO and 4K Video all in a sleek, stylish compact body. The DMC-GX850 will be available at select Canadian retailers and at the Panasonic eStore in February for a manufacturer’s suggested retail price of $2,699.
The 16.0-megapixel Digital Live MOS Sensor without low-pass filter and the new Venus Engine combine to achieve crisp, high-resolution images in fine details with high-contrast, impressive colour reproduction and maximum ISO 25,600 high sensitivity.
The LUMIX DMC-GX850 records smooth, high-resolution QFHD 4K videos in 3840×2160 resolution at 30p or 24p in MP4. Taking advantage of 4K technology, users can also enjoy 4K PHOTO shots and a variety of derivative functions, such as Focus Stacking, Post Focus and Light Composition.
For more creative freedom, Creative Control, Creative Panorama and Photo Style including L. Monochrome mode are included. The iA (Intelligent Auto) mode and Scene Guide make the LUMIX DMC-GX850 easy to use, even for those who are new to digital interchangeable lens system cameras. The DMC-GX850 integrates Wi-Fi® connectivity to offer a more flexible shooting experience and instant image sharing with easy operation.
Capture amazing selfies with the new 4K and panorama selfie
The new LUMIX DMC-GX850 is designed and refined to make selfie-shooting more enjoyable. Taking advantage of 4K technology, it captures the best moment in which everyone is smiling in a group selfie or in situations where the background is moving, such as a train passing by.
A rich variety of beauty functions in the LUMIX DMC-GX850 enables users to shoot more attractive portraits, offering Soft Skin, Defocusing and Slimming effects. After shooting, aesthetic/make-up retouching can even be applied in the camera with the Beauty Retouch function. Background Control mode also lets users capture the background clearly or defocused while traveling or at an impressive event. Selfies can additionally be shot in panorama pictures, making this camera ideal for group selfies and selfies in front of a dynamic scenic background.
The 3.0-inch 1040K-dot static type touch control screen boasts a 180-degree tiltable monitor that automatically activates Self Shot mode when flipped. The hands-free selfie allows for freer, more expressive posing. Face Shutter and Buddy Shutter functions can also be used to trigger the shutter release in the LUMIX DMC-GX850. They work when the face is covered with a waving hand or when two faces come closer in a frame.
Capture unmissable, fleeting photo opportunities with cutting-edge 4K technologies and stunning performance
The LUMIX DMC-GX850 is capable of recording smooth, high-resolution 4K videos while boasting superior energy-efficiency within a compact design.
Thanks to its 4K abilities, users can also use 4K PHOTO to capture fleeting photo opportunities at 30-fps by extracting the frame with the best timing out of a 4K burst file to save as a photo. 4K PHOTO has three modes: 4K Burst, 4K Burst (Start/Stop) and 4K Pre- burst. All of these functions in 4K PHOTO let the user save pictures in 8-megapixel equivalent high-resolution, which will allow printing up to 16×20 inches. A maximum of 150 frames in five seconds following a designated frame can be saved.
The LUMIX DMC-GX850 also comes with a Post Focus function that lets users select the in- focus area even after shooting. This is helpful in situations like macro shooting where strict focusing is required or for changing expressions. This function was developed by combining the high-speed, high-precision DFD (Depth From Defocus) auto focus technology and 4K technology.
Achieve true-to-life detail and impressive colour reproduction
The LUMIX DMC-GX850 lets users shoot vibrant, true-to-life high-quality images with excellent resolution, high contrast and impressive colour reproduction. By removing the low- pass filter, the limiting resolution has been improved. The combination of the Digital Live MOS Sensor and Venus Engine achieves clear image rendering with minimum noise, even in low-lit situations.
The Contrast AF System features DFD (Depth From Defocus) technology and excels in both speed and accuracy by exchanging digital signals between the camera and the lens at a maximum of 240 fps, resulting in ultra-fast auto focusing of approximately 0.07 sec.
A host of other exciting features
• iA+ (Intelligent Auto) Mode for Photos and Videos
For beginners, iA (Intelligent Auto) mode provides beautiful pictures with a variety of shooting-assist functions including AF Tracking, Intelligent Scene Selector, Face Recognition, Intelligent ISO Control and Food Recognition.
• Scene Guide
The Scene Guide offers 21 sample pictures shot by professional photographers. Users can choose the one closest to their shooting situation and the optimum parameters for shooting the scene will be automatically set.
• Creative Control
The LUMIX DMC-GX850 integrates a variety of artistic functions that adds fun to digital photography. The popular Creative Control mode features a total of 22 filter options.
• Time Lapse Shot
The camera automatically starts recording photos at a time lapse sequence once the start time, interval and the number of pictures to shoot are set.
• Snap Movie
Users can record video in a designated short period of time (2/4/6/8 sec) as they shoot “moving photos”. In this function, rack focusing or the addition of a fade effect (colour in/out, black in/out, white in/out) are available.
A subsidiary of Panasonic Corporation of North America, Panasonic Canada Inc. provides a broad line of digital and other electronics products and solutions to meet consumer, business and industrial needs. Consumers seeking more information on the company’s products can visit Panasonic’s home page at www.panasonic.com.
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