NIKO PARTNERS ESTIMATES CHINA’S ONLINE GAME MARKET TO REACH $9.2 BILLION IN 2014
Games via Social Networking Sites and Expanding Infrastructure Extend Growth Through 2014
SAN JOSE, Calif. – March 31, 2010 – Niko Partners, the leading market intelligence firm on China’s video game industry, today announced preliminary results from its upcoming Annual Review & Five-Year Forecast on China’s video game industry, citing $3.57 billion in revenue from online games in 2009. The annual review and forecast on online gaming and Chinese gamers shows strong growth by Chinese online game operators, despite a harsh regulatory environment particularly for foreign games, and a gamer base that has become increasingly discerning about game quality. Niko had forecasted 2009 revenue to reach $3.65 billion. For 2010, the firm predicts that the online game market will reach $4.5 billion and enjoy a healthy CAGR of 20.9% over the next five years with revenue reaching $9.2 billion in 2014.
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