The Challenges Of Still/Video Convergence

Now that video seems to be ensconed as a valuable addendum to still photography — and photographers turned videographers have touted the anyone-can-shoot-video hype of how wonderful and easy it all is, regaling us with realms and realms of video footage shot with HD DSLRs — clients now increasingly clamor for video production from photographers.

Stephanie Rausser specializes in commercial shoots involving lifestyle and kids, and finds just that: about every other client who now calls her with an assignment to shoot stills ends up inquiring about video production, too. In an interview with PDN, she says, “It’s way more complicated than people perceive it to be.

Read the challenges that video brings at: PDN.