How Photographers Turn Ideas Into Successful Products

As photographers, we see lots that could be improved in our cameras during daily use. We moan and complain, but whining is about all we do. However, some take the need, design a solution and market a product. Here are the story of five [wedding] photographers who did just that. Gary Fong spent $15,000 to make the Lightsphere and ended up selling hundred of thousands of it. Jessica Claire and Keats Elliott wanted a practical and stylish lens bag and ended designing and manufacturing the Shootsac Lens Bag & True Color Covers. Andrew Niesen and Rachel LaCour Niesen created the studio management program ShootQ because they thought there had to be a more efficient way to manage their appointments.

Read How Inventors Turn Their Ideas Into Photo Products @ PDN.