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Sekonic: $50 Off for LITEMASTER PRO L-478DR/D Meters

Sekonic Announces $50 Consumer Rebate For LITEMASTER PRO L-478DR/D Meters

Photographers in the U.S.A. who purchase a new Sekonic LITEMASTER PRO L-478DR or a new L-478D between August 1 and October 31, 2013, are eligible to receive a mail-in rebate of Fifty Dollars

North White Plains, NY (August 1, 2013) – Sekonic Corporation, manufacturers of professional photographic light meters, announces today a $50 mail-in rebate (U.S.A only) for consumers of the LITEMASTER PRO L-478 series light meters – the world’s first touch-screen operated light meters with unique features for both still photographers and motion imagers. Qualifying purchases include the award-winning Sekonic LITEMASTER PRO L-478DR or the L-478D either alone or bundled with an X-Rite ColorChecker Passport and Sekonic Gray Balance Card. Additional information and complete rebate details can be found on the Sekonic (U.S.) website.

Using free software from Sekonic and X-Rite, the meter bundles enable photographers and cinematographers to quickly and easily create an exposure profile of their cameras, calibrate their meters and create color profiles that deliver the very best images. Both Sekonic LITEMASTER PRO L-478 series light meters feature a large color 2.7-inch LCD with user settings made by simply touching or sliding a finger over the touch screen.

These meters are ideal for digital still photographers working with remote flash set ups. The L-478DR model even incorporates PocketWizard® wireless radio technology for in-meter power control of Canon and Nikon Speedlights on the PocketWizard FlexTT5 Transceiver. Similarly, the L-478DR controls select studio flashes connected with all standard PocketWizard receivers as well as studio flashes with PocketWizard receivers built-in. Both the L-478DR and L-478D are fully firmware upgradeable and use Sekonic’s breakthrough Data Transfer Software (DTS) system that automates meter calibration to the camera in use. In addition, an array of unique cine features put these meters in a class of their own.

“Taking control of light and exposure is the surest way to get the best images,” said Phil Bradon, Sekonic’s USA Product Marketing Manager. “The $50 Sekonic mail-in rebate makes the L-478 meters a great value, and we expect today’s image makers will take advantage of it. I recommend that photographers buy the bundle and add X-Rite color management to Sekonic technology for great images today and every day they shoot. There is no other tool that can make such a big difference in a photographer’s work.”

About Sekonic Corporation
Sekonic Corporation Japan provides the widest range of light measurement devices for photographers around the world. Established in June 1951 as Seiko Electric Industries Co., Ltd., the first Sekonic brand exposure meter introduced was the revolutionary Sekonic P-1.

Over the years, worldwide demand for exposure meters resulted in the growth and construction of a new factory in June of 1959. By August of 1961 the Tokyo facility was authorized as a JIS Designated Factory for “electric exposure meters for photographic use”. Through the years Sekonic meters were so well recognized that in February 1984 the Sekonic Digipro X-1 and L-518 meters, were taken into space on the NASA Space Shuttle. Today Sekonic continues to produce and develop meters for every aspect of photography serving the film, video, cinematography and digital photographic marketplace.

Sekonic products are marketed exclusively by MAC Group ( in the USA, and sold by distributors around the world.

Sekonic LITEMASTER PRO L-478DR Wins 2013 Hot One Award