Press Releases

Nikon Canada Announces ultra-fast 24mm f/1.4 lens and ultra-wide 16-35mm f/4 VR lens

Nikon Releases Two Highly Anticipated Wide-Angle NIKKOR Lenses Destined to Become Favourites of Photographers

Ultra-fast 24mm f/1.4 and ultra-wide 16-35mm f/4 VR lenses provide photographers with new perspectives and creative versatility

Mississauga, ON, February 8, 2010 – Nikon Canada today introduced two new lenses for professional and enthusiast photographers that epitomize NIKKOR leadership in optical excellence. The highly anticipated AF-S NIKKOR 24mm f/1.4G ED lens is engineered to meet the demand for an ultra-fast professional lens for wide angle applications, while the AF-S NIKKOR 16-35mm f/4G ED VR offers Nikon’s widest FX-format focal range with image stabilizing VR, providing additional versatility to a broad range of photographers.

“The 24mm f/1.4 and 16-35mm f/4 VR deliver dramatic perspectives, remarkable clarity, contrast and colour when capturing stills or HD video,” said Gregory Flasch, National Advertising and Communications Manager at Nikon Canada Inc. “Addressing the needs of an ever-expanding number of Nikon FX-format photographers, these new lenses offer superior image quality and sturdy handling made possible through our commitment to excellence and expert NIKKOR engineering.”

World-renowned NIKKOR technologies played an essential role in the design of these two new lenses. Nikon’s exclusive Silent Wave Motor (SWM) technology provides for quiet, fast and accurate autofocus performance, and optical construction utilizes precision Nikon ED glass elements along with multiple aspherical elements to suppress chromatic aberrations resulting in sharp, high contrast images. Additionally, Nikon’s proprietary Nano-Crystal Coat minimizes instances of internal “ghosting” and flaring, further ensuring exceptional image integrity.

AF-S NIKKOR 24mm f/1.4G ED

AF-S NIKKOR 24mm f/1.4G ED

24mm f/1.4G ED Lens Provides Ultra-Fast Response for Wide-Angle Applications

Perhaps one of the most hotly anticipated lenses in recent memory, the new AF-S NIKKOR 24mm f/1.4G ED lens blends a natural yet versatile 24mm perspective with an ultra-fast f/1.4 aperture expanding an existing collection of over 60 NIKKOR interchangeable lenses. The f/1.4 maximum aperture allows photographers to shoot handheld in low light and provides dramatic separation between subject and a softened background. In a wide variety of photographic situations, both FX- and DX-format shooters will enjoy the benefits of extra-bright f/1.4 viewing, superb image quality and the dramatic perspectives afforded by a picture angle of 84° (61° when mounted on a DX-format body).

AF-S NIKKOR 16-35mm f/4G ED VR

AF-S NIKKOR 16-35mm f/4G ED VR

16-35mm f/4 VR Lens Brings a New Perspective to VR

The new AF-S NIKKOR 16-35mm f/4G ED VR lens is an ideal lens for enthusiasts and professionals desiring a constant maximum aperture and ultra-wide angle zoom versatility with the benefits of Nikon’s Vibration Reduction (VR) II image stabilization. As the widest FX-format NIKKOR zoom lens with VR, users can realize the ability to shoot up to four shutter speeds slower than otherwise possible, expanding low-light shooting opportunities and contributing to dramatically sharper handheld photography and video capture. Nikon’s VR II image stabilization technology is engineered to function most effectively with each lens, ensuring optimum performance. Whether joining the growing ranks of FX-format photographers or using Nikon’s DX-format, photographers will appreciate the perspectives possible when shooting architecture, interiors, landscapes and more.

24mm f/1.4G ED Lens Feature Highlights
* A fast, single-focal-length 24mm lens
* Provides unequalled optical performance as a wide-angle lens with a maximum aperture of f/1.4
* High reproduction performance and high picture quality ensured with the adoption of two ED glasses and two aspherical lens elements
* Silent Wave Motor (SWM) realizes quiet AF operation
* Two focus modes are available — M/A (manual-priority autofocus) and M (manual focus)
* Rounded nine-blade diaphragm opening makes out-of-focus elements appear more natural
* Nikon’s original Nano-Crystal Coat minimizes ghosting and flare effectively

16-35mm f/4 VR Lens Feature Highlights
* Ultra-wide-angle zoom lens covering 16-35mm focal range (when attached to a DX-format SLR, picture angle is equivalent to a focal length of 24-52.5mm in FX/35mm format)
* Built-in Vibration Reduction (VR) II provides the equivalent of a shutter speed four stops faster
* Fixed maximum aperture of f/4
* Two ED glass and three aspherical lens elements effectively correct lens aberrations
* Silent Wave Motor (SWM) realizes quiet and fast AF operation
* Two focus modes are available — M/A (manual-priority autofocus) and M (manual focus)
* Nano-Crystal Coat effectively minimizes ghosting and flare
* Rounded nine-blade diaphragm for natural blur
* With the internal focusing (IF) system, the lens barrel length does not change during focusing
* High-quality exterior design that only a genuine NIKKOR lens can offer

The AF-S NIKKOR 24mm f/1.4G ED lens and AF-S NIKKOR 16-35mm f/4G ED VR lens will be available at Authorized Nikon Canada Dealers beginning March 2010.

The Manufacturer’s Suggested Retail Prices (MSRPs) are as follows:
AF-S NIKKOR 24mm f/1.4G ED – CAD $2,349.95
AF-S NIKKOR 16-35mm f/4G ED VR – CAD $1,399.95

Exclusive Canadian Warranty
Nikon Canada offers an exclusive five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer’s investment is protected by Nikon Canada’s warranties with in-Canada service.

About the NIKKOR brand
With a comprehensive assortment of FX- and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an “R” to “NIKKO,” an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the “Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence

About Nikon
Nikon, At the Heart of the ImageTM, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ advanced digital image processing system technologies. Nikon Corporation, the parent company of Nikon Canada Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 50 million NIKKOR SLR interchangeable lenses. All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Canada Dealer, visit