Press Releases Sigma

Gentec Announces Availability of Sigma WR Filters in Canada

Sigma WR Circular Polarizer Filter

Sigma WR Circular Polarizer Filter

Sigma has introduced the WR filters to protect its Art, Contemporary and Sport lenses from water. The surface of the filters repels water drops and provides reistance to oil from fingerprints and smudges. The filters are also capable of preventing microscopic dust from clinging to the surface.

Filter styles include the Sigma WR Protector, to protect from dirt, dust and scratches and the Sigma WR Circular Polarizer, which removes reflection from water surfaces and glass windows. The Sigma WR Protector is completely colourless leaving no affect in colour reproduction of images. The Simga WR Circular Polarizer increases the contrast in landscape photography, darkening blue skies.

The filters will be available in multiple standard thread-sizes and in ‘WR Protector’ and ‘WR Circular Polarizer” versions. Pricing and availability for the Sigma WR Protector and the Sigma WR Circular Polarizer will be announced soon.


September 15, 2014

Sigma releases professional-grade water repellant filters to compliment new lens lineup

Gentec International, the exclusive Canadian distributor of Sigma lenses, announces a new series of water repellent (WR) filters to compliment the latest Art, Contemporary and Sport lenses. These new Sigma WR filters enable easier handling while shooting and feature excellent water and oil repellent properties, also found in the new Sigma 150-600mm F55-6.3 DG HSM OS Sport and Contemporary lenses. The filters will be available in multiple standard thread-sizes and in ‘WR Protector’ or ‘WR Circular Polarizer’ versions.

Pricing and availability for the new Sigma WR Protector and WR Circular Polarizer have not yet been announced.

Sigma WR Protector Filter

Sigma WR Protector Filter


SIGMA WR Protector
The Protector filters is developed to protect the lens surface from dirt and dust as well as scratches. It is an ideal filter for regular use as it is completely colorless, leaving no affect in color reproduction of images.

SIGMA WR Circular Polarizer
The Circular PL filter removes reflection from water surfaces and glass windows, while increasing contrast in landscape photography and darkening blue skies.


Water and Oil-repellent function (WR)
With exceptional Water and Oil repellent functions, the filter surface repels water drops and provides resistance to fingerprints. Even smudges on the surface of the filter can be easily removed with limited wiping compared to traditional filters.

Antistatic Function
With excellent antistatic performance, the filters are capable of preventing microscopic dust from clinging to the surface. Even if the lens is soiled, dust can easily be removed with the use of an air-blower.

Designed to the highest optical quality with ultra-low reflection
The new Sigma WR filters are designed to avoid vignetting when used with super wide-angle and wide-angle lenses. By incorporating Sigma’s Super Multi-Layer Coating, the filter reduces flare and ghosting. In addition, black rimmed glass eliminates internal reflections and provides high performance image quality in both digital and film cameras.

Thin-Frame Filters
By incorporating a thinner frame (except with 86mm, 95mm and 105mm filters), Sigma filters are able to avoid vignetting with super wide-angle lenses. A lens cap can still be attached to the front of the lens as the edge of the frame is threaded.

Common sizes to fit on any lens
Sigma has developed the new WR filters to fit on all common lens thread sizes, including 46mm, 49mm, 52mm, 55mm, 58mm, 62mm, 67mm, 72mm, 77mm, 82mm, 86mm, 95mm and 105mm. All filters use a thin frame, except for the three largest filters, which use a normal width filter frame.

Canadian Warranty
Like all Sigma filters, these filters are backed by a comprehensive one-year Canadian warranty.

For more information, please contact Samantha Eng, Cohn & Wolfe, at 416-924-5700, extension 4031, or email

About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying a complete range of photo, video, digital, sport optics, home theatre, electronics, wireless, and mobile audio products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Roots, Gary Fong, Black Rapid, iQ, Sunpak, Energizer, Bushnell, Tasco, and Zeiss. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-square- foot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none.

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