Perhaps bolstered by the success of the FinePix X100, Takeshi Higuchi, head of the Fujifilm’s camera division, has gone on record saying that Fujifilm plans to overtake Samsung (#4 camera maker) by next March and then Nikon (#3 camera maker) two years later.[According to Fujifilm, they are 5th in digital still camera unit “sales” after Canon, Sony, Nikon and Samsung.]
That’s a bold statement especially since both rival camera manufacturers have also stated their claims to overtake the companies ahead of them.
Fujifilm plans a marketing push to position itself in the public’s eye as a luxury brand that will help it keep unit prices high.
It also hints at — and makes the bold claim that it can easily launch — a compact mirrorless model with its own branded lenses, with all the important development done in-house.
Oh boy, is the compact mirrorless category about to erupt or what?
Read the article at: Reuters.