‘Discover Leica’: Take a Leica Camera for a 48-Hour Test Drive in London

The following video presents Craig Semetko: How to use a Leica M:

What makes the Leica M different from SLRS? Follow along with photographer Craig Semetko as he answers this question and explains how to use the Leica M, including techniques on focusing. For Craig, the benefits of the Leica M include its small, discreet nature and big, bright viewfinder that allows you to see more. Because of this, the Leica M demands more from the photographer. Watch this video and discover the capabilities of the Leica M.

Leica Store Mayfair (London, UK) recently launched ‘Discover Leica’ which offers customers the opportunity to experience a Leica before making a decision to purchase.

  • Customers can take a camera from the M-System, T camera system, X camera series or the range of compacts for a period of 48 hours to fully experience its performance and capabilities.

‘Discover Leica’ is running now and Leica recommends that customers book their experience in advance to ensure both camera availability and details of the security required.

The RRP (Recommended Retail Price) for ‘Discover Leica’ is £80.00 for both Leica M and Leica T camera systems and £40.00 for Leica X or compact cameras. This is fully refundable if a new camera is subsequently purchased from Leica Store Mayfair.

To book a camera and for additional information, please contact: Leica Store Mayfair 0207 629 1351 /

Leica In-Store Demonstrations

Also, throughout Feb, March & April, Leica will be undertaking a series of In-store demonstrations and customer One-to-One sessions at a variety of dealers throughout the UK.

  • See the complete range of the latest Leica cameras including the “iconic M-System, the new T camera system with its unique uni-body” and the latest X series cameras (Made in Germany) as well as the complete range of compact cameras including D-Lux, V-Lux and C.
  • Experience each of Leica’s camera capabilities.

Please click here for more info and the 2015 itinerary.