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Fujifilm Announces F300EXR and Z800EXR

Fujifilm FinePix F300EXR

Fujifilm FinePix F300EXR

Fujifilm unveils the Finepix F300EXR AND Z800EXR-Touch digital cameras featuring new Super CCD EXR II sensor

Two NEW compact cameras including a long zoom compact with 15x optical zoom and a touch screen camera with web-friendly features both featuring Fujifilm’s new Super CCD EXR II sensor with faster auto focus

July 21, 2010

Mississauga, ON – Fujifilm today introduced two new advanced digital cameras for Fall 2010, the F300EXR and Z800EXR-TOUCH, both including Fujifilm’s new Super CCD EXR II sensor. Mirrored on its award-winning original EXR sensor, which adjusts to all scenes and lighting conditions, Fujifilm’s new proprietary EXR II sensor now features faster auto focusing functions, offering Canadians picture-perfect image quality every time. With a suite of exclusive new features, the two new FinePix digital cameras will be available in September 2010 and come with Fujifilm’s 2 Year Canadian Warranty.

Offering a range of zoom capabilities and High Definition (HD) image and video capture, the new FinePix cameras also offer improved technologies including 360° Panoramic Shooting Mode and Web Easy Upload tool (Z800EXR-Touch) for quick and easy photo sharing on social networking sites.

“These two cameras feature the best of Fujifilm’s imaging technologies such as the EXR sensor, processor and Fujinon lenses” says Greg Poole, V.P Imaging Division, Fujifilm Canada. “These new additions to the FinePix line-up also feature some of our newest and most innovative features. We’re extremely excited and proud to introduce these two new members of the EXR family to the Canadian market.”

Fujifilm FinePix F300EXR

Fujifilm FinePix F300EXR

F300EXR Compact Superzoom with EXR II Sensor
Following in the footsteps of the award-winning ‘F’ series models, the F70EXR and F80EXR, the compact F300EXR features a 15x wide-angle zoom Fujinon lens and Fujifilm’s new EXR II Sensor with two new focusing systems to improve auto focus time. The 15x zoom offers a versatile 24-360mm range (35mm camera equivalent) while Contrast AF and Phase Detection AF systems allow the user to achieve a faster auto focus speed of 0.16 seconds so no shot will be missed, even at full zoom. The F300EXR offers the same three EXR Priority modes (Wide Dynamic Range up to 800%, High Sensitivity and High Resolution) as other EXR models and for the ultimate in ‘point and shoot’, EXR Auto mode takes the guesswork out of setting the camera by doing everything for you.

Fujifilm FinePix F300EXR

Fujifilm FinePix F300EXR

New features on this model include 360° Panoramic Shooting Function and Baby Detection. Fujifilm’s innovative 360° Panoramic Shooting Function lets the user capture wide panoramic shots by simply holding the shutter once and panning around. The camera can capture vertical or horizontal panoramic shots with an extended panning range from 270° to 360°. For those tricky shots with babies or children with little patience to sit still, the F300EXR incorporates new Baby Detection mode to automatically fire the camera as soon as the subject looks into the lens.

The camera also offers Image Stabilization (CCD-Shift), Face Recognition & Pet Detection Technology that allows the user to register common photographed human or pet faces, and gives full creative control with PSAM Shooting mode.

Fujifilm FinePix F300EXR

Fujifilm FinePix F300EXR

Other benefits include: high resolution 12 megapixel EXR II sensor, a large 3-inch LCD and 720p HD image and video capture that produces stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television* or PC. *To connect to an HD-ready TV, you will need a HD Card Reader and HDMI cable (optional extras).

The F300EXR is available in Black for a suggested retail price of $349.99. For more on the F300EXR, check out the Fuji Guys videos at http://www.youtube.com/fujiguys#p/u/1/_sTNY029a_o or www.fujifilm.ca.

Fujifilm FinePix Z800EXR

Fujifilm FinePix Z800EXR

Z800EXR-TOUCH with large high resolution touchscreen LCD and EXR II sensor

The Z800EXR-TOUCH is Fujifilm’s newest touch screen digital camera with the EXR II sensor that automatically adjusts to all lighting and scene conditions with super fast auto focusing functions. The camera features a Touch & Shoot 3.5 inch Touch Screen display panel with “HD-like” 460k pixel resolution. With this responsive screen, the user can also select the area of a shot to focus on with a simple tap of a finger and the camera will automatically focus and take the picture.

Fujifilm FinePix Z800EXR

Fujifilm FinePix Z800EXR

It also includes Fujifilm’s Facebook/YouTube Easy Upload tool allowing the user to mark photos for online posting right on the camera. When the camera connects to a PC with MyFinePix Studio software, all marked photos or videos upload directly at the press of a button. The camera also features Fujifilm’s 360° Panoramic Shooting Function that creates a stunning 360° shot by holding the shutter and panning the camera. The Z800EXR-TOUCH is a must-have camera that produces high quality images and videos that are easy to share with 1080p HD Video, a Fujinon 5x zoom lens, 12 megapixel resolution and Dual Image Stabilization all in a 17mm slim design and stylish metal body.

Fujifilm FinePix Z800EXR

Fujifilm FinePix Z800EXR

Users can also rate their favourite photos with a star ranking system directly on the camera, for easy identification and sharing. Other features include Fujifilm’s exclusive Face Recognition technology with Pet Detection and Intelligent Scene Recognition. The Z800 EXR-TOUCH is available in Black or Red for a suggested retail price of $229.99. For more on the Z800EXR, check out the Fuji Guys videos at http://www.youtube.com/fujiguys#p/u/0/9ZMiL1lwm7Q.