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3.Wall-Format Display Glass
PMA Set to Unlock the Potential of the Digital Imaging World
PMA and photo industry luminaries and innovators from Amazon and leading Silicon Valley companies will use InnovationNow to open up the world of imaging
(McLean, Va., September 9, 2015) – Photo Marketing Association International (PMA) will reveal plans for an imaging interoperation initiative that promises to unlock the full potential of digital imaging worldwide at
2015 InnovationNow Photo Business & Technology Summit, to be held on September 27-28 in San Francisco. Representatives from Amazon and other high profile speakers from some of the Valley’s leading companies will join a host of industry influencers at InnovationNow and expand on the themes of connectivity and interoperability.
Some of the most influential names in imaging will come together at 2015 InnovationNow, including:
- Amazon – David Pearson, Business Development Manager for Amazon Web Services
- CEWE Color – Dr. Reiner Fageth, Head of Research and Development
- Mixbook – Andrew Laffoon, CEO, Co-Founder
- Walgreens – Joe Rago, Director, Mobile Innovation Program
- MediaClip – Marion Duchesne, Founder/CEO
Digital technology guru Scott Brownstein will open InnovationNow with a keynote that outlines the “Opportunities and Challenges on the Path to Renewed Industry Relevance.” With a forecasted 2 trillion photos to be taken and shared by the close of 2015, the modern connected consumer is suffering from imaging overload. Scott will explain how the industry must adapt and leverage rather than resist the continual stream of disruptive imaging technology upheavals ahead.
Connectivity and interoperability are recurring themes at InnovationNow as the industry grapples with a rapidly evolving landscape. Ultimately, the photo industry exists to serve end users; however, in the ultra-fragmented world of digital imaging, consumers find themselves bewildered and frustrated by the alarming development of digital overload. More photos and videos than ever before are being taken, stored and shared, but consumers and businesses are unable to tap into the full potential of digital imaging due to a lack of interoperability. At 2015 InnovationNow, PMA and industry giants will reveal and discuss an initiative to open up a multitude of opportunities and free the digital imaging world from its interoperability shackles.
“As consumers, we’re surrounded by devices we can use to capture fantastic images and help record moments and memories. From smartphones and tablets to digital SLRs and compact cameras, we’re each collecting thousands of photos, but all saved in different formats and in different places,” says Georgia McCabe, CEO, PMA. “As an imaging industry, we have somehow lost sight of what happens next and how people want to store, share and show these images, arriving at a point today where we are in danger of having a imaging culture of ‘point, click, capture and forget.’ However, at PMA we understand the value and importance of imaging and the need to get everyone working together to address this industry-level challenge. InnovationNow 2015 is bringing together the best, brightest and biggest in the imaging industry so that collectively we can put the photographer and their images back at the heart of digital imaging.”
InnovationNow Photo Business & Technology Summit
What: InnovationNow Photo Business &Technology Summit represents the necessary first step on a journey to inform, to ideate and to implement the kind of products, services, mass-market awareness and ease of participation that was responsible for driving the analog photo business to historical levels of sales and profitability.
Who: Leading photo industry executives
Where: Hilton Parc 55, San Francisco, CA
When: Sept. 27-28, 2015
Registration information: Now open
Sponsorship information: View current sponsors and opportunities
For information on the Summit, http://www.pmai.org/overview/ or call 703-665-4416
PMA represents members worldwide who actively contribute to the expanding imaging industry. As photo imaging continues to evolve, the association has grown to represent the diversity in imaging: photo retailers and processors, manufacturers, commercial imaging labs, and sports and event photography. PMA is committed to helping these segments increase their profitability and expand their consumer, commercial and industrial markets. Visit http://www.pmai.org for more information.