What have US consumers been buying online in the month of March to survive the self-quarantine? It turns out that at #1 is sales of disposable gloves, going up through the roof at +670% . Next on the list of the Top 100 Fastest Growing & Declining Categories in E-commerce published by Stackline, a retail intelligence and software company that optimizes e-commerce marketing performance for thousands of the world’s largest brands and retailers, are… Bread machines (+652%).
Now, why didn’t I think of that? Some of you are pretty smart out there. So, I go online to check for flour — and they are mostly out of stock. A lot of you also bought refrigerators (+160%), and I am guessing here you are among those who did not have a freezer at home before, and quickly went and got one, just like I did. Now, to pray that there’s no power outage that lasts more than 4 hours. To prepare for that power outage eventuality, some of you bought power generators (+210%). Surprisingly, in spite of all the stories we watched on TV, toilet paper only comes in at +190%. Interestingly, sales of ping pongs went up +89%, safes by +69%.
On the downside, no travel and no working meant that luggages/suitcases and briefcases declined -77% at #1 and #2, respectively. Consumer discretionary products are the hardest hit. At #3 is the sales of cameras at -64%. Sales of camera lenses (-47%), video cameras (-46%) and drones (-50%) also declined. Sales of telescopes declined -44%. Hint to manufacturers: time for discounted prices to spur sales?
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