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Fujifilm Canada Announces Spring 2012 Line-Up

Fujifilm Spring 2012 Digital Camera Line-up Revealed: 12 New Cameras with Innovative Features and Enhanced Technology

Spring brings a new mix of digital cameras from Fujifilm with advancements in technology, new feature-packed long zoom cameras and an expanded adventureproof line-up.

MISSISSAUGA, ON, Jan. 5, 2012 /CNW/ – FUJIFILM Canada Inc. today unveiled their new digital cameras for Spring 2012, offering Canadians innovative features and enhanced technologies that will satisfy the needs of every photographer. From travelers to family chroniclers to adventurers, amateur and semi-professional photographers will find something to love in the Fujifilm Spring 2012 line-up.

The Fujifilm FinePix HS30EXR and HS25EXR both feature an improved EXR CMOS sensor, which gives the user even more versatility in low light conditions, faster start-up and focusing time and 11 shots per second High Speed Shooting. Fujifilm also sets new standards for long zoom digital compact cameras with the launch of the FinePix F770EXR with a remarkable 20X Optical Zoom and the same EXR CMOR Sensor found in the HS-Series.

Fujifilm expands its number-one selling line of shockproof, waterproof compact cameras with the new XP-50, XP-100 and XP-150, offering improved image quality for stills and movies and enhanced rugged capabilities.

Fujifilm’s success with Superzoom cameras continues with the FinePix SL280 and S4200 that offer long zoom and advanced features in compact, easy-to-use bodies. Finally, Fujifilm introduces four new feature-packed affordable J and A Series cameras aimed at beginners and casual photographers.

“With the 2012 lineup, Fujifilm has once again proven it has a finger on the pulse of what today’s consumer is looking for in a digital camera. Every camera is designed with features and technology that make the photographic experience totally enjoyable and creative for both amateurs and experienced shutterbugs,” says Greg Poole, vice president, Imaging and Recording Media Products, FUJIFILM Canada. “We’ve made improvements to camera design and functionality, including our award-winning EXR technology, in response to feedback from customers and retailers to create a line-up we can be proud of.”

Most cameras in the Fujifilm 2012 line-up offer Faster Auto Focus and Start-up times, Easy to Use menus, excellent Low Light shooting capabilities, in-camera photo editing, High Definition (HD) video, industry leading Optical Zoom range, Tracking Auto Focus, Intelligent Scene Recognition, YouTube/Facebook easy web upload, Face Detection and Fujifilm’s Two-Year Canadian Warranty. New FinePix digital cameras will be available to Canadian consumers beginning in February 2012.

Fujifilm FinePix HS30EXR and FinePix HS25EXR: faster, sharper, even more versatile
At the heart of these HS-series cameras is a Fujinon 30x Precision Optical Zoom lens offering a super wide focal range from 24-720mm (equivalent to a 35mm camera), allowing photographers to tackle any type of subject matter from sweeping landscapes to fine details. And, thanks to the Intelligent High Resolution Digital Zoom function, the focal range can be doubled, delivering 60x zoom with a maximum telephoto setting of 1440mm without sacrificing image quality.

Fujifilm FinePix HS30EXR

Fujifilm FinePix HS30EXR

With an improved EXR-CMOS sensor and EXR Processor, the new FinePix HS30EXR and HS25EXR offer even more versatility, especially in low light conditions. By redesigning the shape of the photo diodes used in the EXR CMOS sensor, the images display 30 percent less digital noise at higher ISO settings, which results in smoother tones and better low light images. And both models are capable of shooting 11 photos per second for superb action shots.

Composing images can be done using either the 3-inch LCD or the electronic viewfinder (EVF), both of which have been substantially improved over the HS20EXR. The tilting LCD uses 460,000 dots to display menus and images with great clarity and features a Monitor Sunlight mode that is easy to view, even in direct sunlight. The EVF of the HS30EXR is now larger at 0.26-inches and features 920,000 dots for a clearer viewing image. Also, the viewing angle has been increased to 22 degrees.

The HS30EXR features a long life rechargeable Li-ion battery that can shoot up to 600 photos per charge while the HS25EXR offers the flexibility of 4xAA batteries.

In addition to amazing video capability with 1080p Full HD movie at 30 frames per second, the HS30EXR and HS25EXR allow the user to employ auto focus or manually focus while shooting videos for more creative focusing effects.

Other features include 3D and Motion Panorama 360 degree modes, 16 Megapixels, Improved Dual Image Stabilization, Pro Low Light mode + capabilities up to ISO12800, RAW Shooting (HS30EXR only), TTL Flash metering with two Fujifilm optional external flashes – the EF20 and EF42 (sold separately) and an optional RR-80 remote release (sold separately).

The cameras are available at a suggested retail price of CAD $499.99 (HS30EXR) and CAD $399.99 (HS25EXR). For more information go to or

Fujifilm FinePix F770EXR: 20x Zoom and Speedy Powerful Performance in a slim package
Fujifilm has set new standards for digital compact cameras with the launch of the FinePix F770EXR, redefining the possibilities of a small camera with enhanced functionality in a stylish, slim design. With powerful performance in a pocket-sized package, this new camera will give families and travelers the perfect camera to capture a huge range of photographs.

Fujifilm FinePix F770EXR

Fujifilm FinePix F770EXR

The F770EXR’s slim body houses a 20x optical zoom lens, thanks to the newly designed Double Sliding Lens System, with a 25-500mm focal range (equivalent to a 35mm camera) allowing users to tackle a vast range of subjects. It also features Fujifilm’s Intelligent Digital Zoom feature which effectively doubles the focal range for a maximum telephoto setting of 1000mm*1 with less loss of image quality than a conventional digital zoom. And High Speed Shooting up to 11 photos per second ensures no photos will be ever missed.

The easy-to-use EXR Auto mode automatically optimizes settings according to scene types and has been expanded to 103 different shooting patterns. Its improved EXR-CMOS sensor and Pro Low Light Mode push the camera’s low-light capabilities even further allowing users to capture great detail in low-light scenes without resorting to flash and “noise” won’t spoil the ambient light effects.

Other features include improved GPS with high sensitivity antenna for fast positioning, long life rechargeable battery (300 photos/charge), 1080p Full HD video at 30fps with stereo sound, in-camera Photo/Video editing, high resolution 3-inch LCD with Sunlight Mode, 3D shooting and Motion Panorama modes, RAW Shooting, Full Manual controls (PSAM) and Advanced Anti-Blur. Plus, the new ergonomic design has angled dials and a rubberized grip for easier handling.

The F770EXR is available in black and red for a suggested retail price of CAD $379.99. For more information go to or check out the Fuji Guys videos at

*1Equivalent to angle of view on a 35mm camera.

FinePix SL280 and S4200: 28x and 24x Superzoom cameras offer all-in-one convenience
The Fujifilm FinePix SL280 and S4200 feature a Fujinon Wide Angle Optical Zoom lens (28x and 24x respectively) so they are ideal for family photographers, wildlife enthusiasts, travelers or sports fans. These models offer the image quality and versatility of a superzoom, the convenience and simplicity of a compact camera, and faster auto focus and start-up times.

Fujifilm FinePix SL280

Fujifilm FinePix SL280

Inside these cameras is Fujifilm’s unique 1/2.3-inch 14 megapixel CCD sensor for outstanding image quality while Fujifilm’s proprietary CCD-Shift image stabilization keeps images sharp. In low-light situations, users can adjust the ISO from 64 up to 6400.

Both cameras boast a 3-inch LCD screen with the SL280 offering 460,000 dot resolution (230,000 for S4200) and an ultra-wide 160 degree viewing angle that makes playback and review of movies and stills easier.

Other features include 8 fps High Speed shooting, in-camera Photo Editing, Motion Panorama, 720p HD video, Face detection with auto red eye removal, smile & blink detection, Full Manual Controls (PSAM) and Dual Image Stabilization. The SL280 has a dedicated TTL hot shoe for Fujiflm’s two external flashes – EF20 and EF42 (sold separately) and includes a Lithium-ion rechargeable battery capable of 300 photos/charge.

These cameras are offered for a suggested retail price of CAD $289.99 (SL280) and CAD $229.99 (S4200). For more information go to or

FinePix XP50: Adventureproof Camera Handles all Your Family’s Escapades
Following the success of the XP20, Canada’s #1 selling waterproof/shockproof digital camera*, Fujifilm raises the bar with the FinePix XP50. In addition to its adventureproof capabilities (shockproof to 1.5m, waterproof to 5m, freeze proof to -10°C and dustproof), the XP50 has an ergonomically designed rugged body for a firmer grip, even when wet, so its perfect for any activity, from family beach vacations to the annual ski trip.

Fujifilm FinePix XP50

Fujifilm FinePix XP50

The XP50 features a 14 megapixel CMOS sensor and new image processor for impressive picture quality with less noise, rapid auto focus and start-up times. For better low light photographs, the FinePix XP50 offers a Pro Low light mode and ISO sensitivity up to 3200. CMOS Shift Image Stabilization ensures crisp, sharp focus even in low light environments.

Other features include 1080p HD movie capture at 30fps, in-camera Photo and Movie Editing, 2.7″ LCD with anti-reflection coating, YouTube/Facebook Easy Web Upload, Rechargeable Li-Ion battery with 200 photos/charge, Motion Panorama and 5x wide angle (28mm) Optical Zoom Lens with Water Repellent Coating to prevent water droplets from spoiling photos.

The XP50 is available in Green, Blue, Orange and Silver for a suggested retail price of CAD $199.99. For more information go to or view the Fuji Guys videos at

*Based on NPD Canada Data as of November 2011

Fujifilm FinePix XP150/100: Ultimate adventureproof compact for the most demanding shooting conditions
The XP150 and XP100 take adventuring to a new level with more rugged capabilities. Whether climbing mountains or snorkeling in oceans, these FinePix cameras have what it takes to deliver high quality images whatever the conditions.

Fujifilm FinePix XP150

Fujifilm FinePix XP150

The solid build, rubberized coating and riveted metal handgrips make these cameras the toughest FinePix XP yet: waterproof to 10m, shockproof up to 2m and freeze proof to -10°C. Plus extensive weather seals repel dust and sand. The Wide Angle 5x Fujinon Optical Zoom lens features a water repellent coating to prevent droplets from spoiling your photos and the battery/memory card cover has a new double lock for ultimate protection from the elements.

The XP150 features a high sensitivity GPS antenna that provides fast location ID and tracks movements showing your route on the LCD. Electronic compass and Photo Navigation show shooting direction, altitude and the direction and distance to a previous location.

Other features include faster start-up and focusing times, long-life rechargeable Li-ion battery with 300 shots/charge, in-camera Photo and Video editing, 14MP CMOS sensor, 5x optical zoom (28-140mm), bright 2.7-inch LCD with anti-reflection coating, CMOS sensor shift image stabilization, Pro Low Light mode up to ISO3200, High Speed shooting at 10fps, Full HD1080p video capture at 30fps, Motion Panorama mode, and easy upload to YouTube and Facebook.

The XP100 and XP150 are available in silver for a suggested retail price of CAD $249.99 and CAD $279.99 respectively. For more information go to or or check out the Fuji Guys videos at

Fujifilm FinePix JZ250: Compact and slim with 16 Megapixels and 8x Optical Zoom
The FinePix JZ250 is a powerful 8x zoom compact camera in a slim 0.9″-thin design with a focal length of 25 to 250mm allowing users to capture everything from beautiful wide-angle shots to stunning images of distant objects. Its 16 megapixel CCD sensor produces premium quality images and movies.

The JZ250 features high ISO sensitivity (up to ISO 3200) and Optical Image Stabilization while the Scene Recognition (SR) Auto mode automatically selects the optimal settings. The Face Detection feature can focus on up to 9 faces so it’s ideal for families or group shots.

Other features include 3.0″ LCD, video capture in 720p HD at 30fps with a dedicated movie button, Rechargeable Li-Ion Battery and YouTube/Facebook easy upload.

The JZ250 is available in black for a suggested retail price of CAD $149.99. For more information go to or check out the Fuji Guys videos at

FinePix JX700 and JX500: Simple yet stylish with improved LCD and faster response
The FinePix JX700 and JX500 are entry level models that produce stunning pictures, making them perfect everyday cameras for the whole family. SR Auto mode detects the scene being photographed and adjusts the camera’s settings while easy-to-use Panorama mode stitches 3 shots together to create a seamless image. Both offer a Fujinon Wide Angle (26mm) 5x Optical Zoom Lens, 16MP (JX700) and 14MP (JX500) resolution for great print quality and an improved LCD screen that is easy to see in direct sunlight. The JX700 also has a colour matching lens to enhance the design appeal.

Fujifilm FinePix JX500

Fujifilm FinePix JX500

Other features include 720p video capture at 30fps with movie button, fast auto focus and start-up times, in-camera Photo and Video editing, low light capability with ISO up to 3200, Li-ion rechargeable battery, Facebook/YouTube Web Mode and Face Detection, Smile and Blink Detection.

The JX700 is available in black or pink for a suggested retail price of CAD $129.99 and the JX500 is available in black or silver at an MSRP of CAD $99.99. For more information go to or or check out the Fuji Guys videos at

FinePix AX600: Simple point and shoot camera with impressive features
The Fujifilm FinePix AX600 is the ideal beginner’s point-and-shoot camera offering great features at an affordable price. This camera features 720p HD Movie Capture, Motion Panorama, Face Detection with Smile and Blink Detection, Intelligent Scene Recognition and Digital Image Stabilization for clear and sharp photos.

Other features include 14 Megapixel Resolution, 5x Fujinon Optical Zoom Lens and High Contrast 2.7-inch LCD Screen.

The AX600 is available in Black and Red for a suggested retail price of CAD $79.99. For more info go to or check out the Fuji Guys videos at

About Fujifilm
FUJIFILM Canada Inc. is a subsidiary company of FUJIFILM North America Corporation. Fujifilm Canada is based in Mississauga Ontario, with regional offices in Montreal and Vancouver. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Photofinishing, Recording Media and Motion Picture products, Fujifilm Canada stands proud as a proven solutions-provider. For more information, visit

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit