Canon Lenses Press Releases

Canon Announces RF10-20mm F4 L IS STM

Canon Canada announces the launch of the RF10-20mm F4 L IS STM lens, a full-frame ultra wide-angle zoom lens targeted to landscape, cityscape, architectural, real estate and wedding photographers.

The Canon RF10-20mm F4 L IS STM lens is expected to be available in October in Canada for an estimated retail price of CAD $3099.99 or in November in the US for an estimated retail price of US $2,299.00.

PRESS RELEASE

GOING WIDE: Canon Introduces the RF10-20mm F4 L IS STM to its Lens Lineup

BRAMPTON, ON, October 11, 2023 – Today, Canon Canada Inc., a leader in digital imaging solutions, announced the launch of the RF10-20mm F4 L IS STM lens, a full-frame ultra wide-angle lens that can help the work of a professional photographer or serious enthusiast stand out from the crowd.

Opening the door to supreme full-frame visual possibilities, the RF10-20mm F4 L IS STM lens continues Canon’s respected reputation for optical excellence associated with L-series lenses. This new addition enhances optical performance with a modern mirrorless lens design that is fully equipped with key features, including:

  • New Image Stabilization (IS) technology, to help minimize wide-angle “fluttering” at outer areas of frame
  • Impressively compact size and light weight (570g/1.25lbs) at half the weight of EF series 11-24mm f/4 L lens
  • Super quiet Canon STM focus drive motor, which is ideal for video and marking the first time this technology appears in a Canon L-series lens

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Firmware Updates Nikon

Nikon Z 9 Firmware Update Ver.4.10 Adds the Z 8 Airplanes Subject Detection, Plus New Birds Subject Detection

Firmware Update Ver.4.10 adds to the Nikon Z 9 the Airplanes subject detection that was already introduced in the Z 8, plus it also gives the Z 9 a new dedicated — and pretty sophisticated — Birds subject detection.

The dedicated Birds subject detection option increases overall detection and AF performance with complicated and high-contrast backgrounds such as forests and rocky mountains; increases tracking performance for rapidly moving birds; and improves the ability to quickly detect birds in various states (including flying and perched), as well as birds with unique-looking appearances.

Note that this is a big update and takes approximately 6 minutes. If you are updating from a “C” firmware version earlier than 2.00, there is a preliminary update that first needs to be done which takes about 2 minutes to complete, so you won’t see the progress bar for Ver4.10 display until that preliminary update is complete. Be patient. As with any firmware update, do not turn off the camera until the firmware update is complete. Those who are updating from a “C” firmware version 3.10 or earlier will lose their IPTC presets. More information is in the link below.

Download Nikon Z 9 Firmware Update Ver.4.10

The Nikon Z 8 will gain the Birds subject detection in a firmware update to be released in the first half of 2024.
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Lenses Nikon Press Releases

Nikon Announces NIKKOR Z 135mm f/1.8 S Plena

Today Nikon Canada announced the NIKKOR Z 135mm f/1.8 S Plena, a mid-telephoto prime lens for the Nikon’s Z mount full-frame mirrorless cameras. The Plena is a portrait lens that follows in the footsteps of the iconic NIKKOR Z 58mm f/0.95 S Noct, and is only the second Nikon lens to be granted a dedicated name.

The Plena boasts brightness from edge-to-edge, beautiful well-rounded bokeh quality with a 11-blade diaphragm, extreme sharpness, a close minimum focusing distance of 82 cm/2.69 ft, a fully weather-sealed body for durability, and two customizable L-Fn buttons.

The name “Plena” is derived from the Latin term plenum, which denotes the state of a space being completely full. This name was chosen to reflect the lens’s ability to fulfill the user’s creative vision with superior light gathering capability, beautiful, well-rounded bokeh and outstanding sharpness and clarity throughout the frame.

The new NIKKOR Z 135mm f/1.8 S Plena will be available in mid-October (US) / late October (Canada) for a SRP of US $2499.95 / MSRP of CAD $3,399.95.

PRESS RELEASE

THE SPLENDOUR OF FULL RADIANCE: NIKON RELEASES THE NIKKOR Z 135MM F/1.8 S PLENA

With an Emphasis on Extreme Peripheral Illumination, the Plena is a New Visual Experience with Dreamy Bokeh, Fast Aperture & Beautiful Compression

MISSISSAUGA, ON – September 27, 2023 — Today Nikon Canada Inc. announced the release of the NIKKOR Z 135mm f/1.8 S Plena, an impressively unique lens for Nikon Z series mirrorless cameras. This new mid-telephoto prime lens bestows astonishingly high resolution, edge-to-edge brightness, incredible sharpness and spectacularly dramatic bokeh, all while elevating the threshold of what’s possible with optical technology.

The name “Plena” is derived from the Latin term plenum, which denotes the state of a space being completely full. This name was chosen to reflect the lens’s ability to fulfill the user’s creative vision with superior light gathering capability, beautiful, well-rounded bokeh and outstanding sharpness and clarity throughout the frame. Following in the footsteps of the NIKKOR Z 58mm f/0.95 S Noct, this distinctively brilliant portrait prime is only the second Nikon lens to be granted a dedicated name, with the hope that it will be highly regarded by users for many years to come.
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Lenses Nikon Teasers

Nikon Teases New Plena Lens for September 27, 2023

Nikon defines “Plena” as “Image and imagination overflowing with creativity.” From the video teaser, the Plena lens looks like it might be a fast (large aperture) lens for low-light shooting. If that’s the case, bokeh would also be a big feature.

The Nikon Plena will be revealed on September 27, 2023 at 12AM EDT.


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Cameras Nikon Press Releases

Nikon Z f: The Nikon FM2 Reborn, Take 2

If you have been waiting for a full-frame version of the beautiful Nikon Z fc (which was supposed to be the Nikon FM2 reborn, Take 1), this is your lucky day. Today, Nikon Canada announced the full-frame mirrorless Nikon Z f that, like the APS-C mirrorless Nikon Z fc before it, is targeted mainly to content creators, specifically marketing it to the fashion, travel, tourism, adventure, wildlife/outdoors, weddings, product reviews, and cosplay segments.

Unlike Fujifilm’s XT series mirrorless cameras that ditch the Mode dial altogether (and thus provide a “real” film camera retro experience, the Nikon Z f, like the Z fc, unfortunately still uses the PASM Mode dial.

Main Features:

  • All the dials and controls of the Z fc (including the PASM Mode dial)
  • 24.5MP DSI CMOS sensor
  • Pixel-shift (tripod use and static subjects): 4 shots (better color reproduction), 8 shots (better color reproduction and less noise), 16 shots (better color reproduction and 96MP), 32 shots (better color reproduction, less noise, and 96MP); compiled in NX Studio
  • 273 AF points (299 in Auto-area AF) and the 3D Tracking AF system inherited from the Nikon Z 8, recognizing people, dogs, cats, birds, cars, motorcycles, bicycles, trains and planes
  • 5-axis 8 stops IBIS
  • Focus-point VR, which minimizes blurring at the focus point rather than the centre of the frame (works only with Nikon wide-angle Z lenses with no optical IS)
  • 14fps Continuous Shooting and 30fps JPEG High-Speed Frame Capture+
  • Pre-Release function to start recording before the shutter is fully pressed
  • An incredible -10EV low-light focus sensitivity
  • A dedicated B&W photo mode
  • 3.2-in. 2.1M_dot Vari-angle Touch LCD
  • 3.69M-dot EVF 0.8x magnification
  • Starlight view mode
  • 4K/30P (no crop), 4K/60P (APS crop), 1080/120P video; 128 minutes
  • Dual memory card slots (SD UHS II, Micro SD)
  • Touch Fn (when camera is at your eye)
  • Dust- and drip-resistance

These specifications are really exciting seeing that some of them are even better than what you can get from the Z 6II and Z 7II, and so again no rumors necessary, we can pretty much predict these features will pretty quickly migrate to the Z 6III and Z 7III.

Fancy a more colorful Z f? You can choose (for about CAD $130 / US $100 more) from six different colour options: Indigo Blue, Sepia Brown, Bordeaux Red, Sunset Orange, Moss Green and Stone Gray.

The Nikon Z f will be available in October 2023 for CAD $2,699.95 / US $1999.95 (body only), CAD $3,029.95 / US $2239.95 (with retro-styled NIKKOR Z 40mm f/2.0 SE), CAD $3,499.95 / US 2599.95 (with NIKKOR Z 24-70mm F/4 S). The additional colour options will be available as body-only for an MSRP of CAD $2,829.95 / SRP of $2099.95 exclusively from the Nikon Store.

PRESS RELEASE

THE NIKON Z f: INNOVATION THAT DRIVES CREATIVITY

The Nikon Z f is the Beautiful Convergence of Groundbreaking Technology + Iconic Design

MISSISSAUGA, ON– September 20, 2023 – Today Nikon Canada Inc. announced the release of the Z f, a full-frame mirrorless camera that harmonizes a timeless aesthetic with the best of Nikon’s next-gen camera technology, derived directly from the acclaimed Z 8 and flagship Z 9. At first glance, the Z f is a definitive statement in functional design that ignites the desire to craft an image. Looking closer, it’s a veritable powerhouse of modern performance fueled by the EXPEED 7 processing engine that enables an enhanced AF system, impressive speed and astounding low-light capability. The new processing power also adds incredible new features such as pixel-shift shooting, the most advanced in-body stabilization of any Z series camera, plus the addition of a dedicated monochrome mode.

Nikon Z f

Nikon Z f

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