However wonderful the Apple iPad is, it is flawed because Apple, following its own twisted logic that it knows more than the customer, has purposefully hobbled its functionality. The worse decision (best decision in Apple’s eyes) is the Apple Store and its total control over who gets to sell what. Willy-nilly.
A new tablet is about to launch and, from all preliminary tests, it will be the revolution the iPad hinted at, then backed off from. The Kno (short for Knowledge) will be available in two versions: a single screen like the iPad and a dual-screen version which mimics an open book, a textbook in one screen and a writing pad in the other, a laptop — whatever suits the work at hand.
Kno is targeting the students to start out with. For students, the Kno promises to be the freedom bell from heavy textbooks. Digital textbooks will be sold through the Kno bookstore and cost between 30 percent and 50 percent less than physical textbooks, the company said. It is working with a number of publishers including Cengage, McGraw Hill, Pearson, Macmillan, Bedford, Freeman & Worth, Holtzbrinck, BarCharts Publishing, Kaplan, Random House and University Presses to bring their books to the Kno.
The 14.1-inch (35.8-centimeter) single screen tablet will cost $599, and the dual-screen version will sell for $899. Pricey, but let’s hope the price goes right down with healthy competition from other vendors. [They do have to rework the logo, though, cause it makes me think of “Knorr” the soup company.]
Will Kno bury the iPad? I admit it’s a long shot and targeting the students may be a smart inroad to wider consumer adoption. At the very least, Kno will supply a market segment Apple has openly dismissed and we are so looking forward to increased competition from other vendors to shake up this segment.
Visit Kno YouTube Channel