Cameras Hasselblad

Hasselblad X1D-50c Medium-Format Mirrorless Awarded the Prestigious ‘Red Dot 2017: Best of the Best’ for Innovative Design

The following video presents Hasselblad X1D Livestream Event Highlights:

  • This video shows some of the highlights from the Hasselblad X1D livestream event in Gothenburg, Sweden June 22nd, 2016.

The Hasselblad X1D-50c medium-format mirrorless has won the prestigious Red Dot: Best of the Best award in the Product Design category.

Designed and announced during the time when Perry Oosting was CEO, the X1D-50c took the photography community by surprise, in effect returning Hasselblad to its root of designing and manufacturing great cameras.

The X1D is the first compact mirrorless medium-format camera with a 50MP CMOS sensor, HD video, Wi-Fi and built-in GPS.


Gothenburg, Sweden – 3 April 2017

Hasselblad Wins Top Prize at the Red Dot Award: Product Design

Hasselblad’s X1D-50c awarded ‘Best of the Best’ for Innovative Design

Hasselblad is proud to announce that it has been awarded the highest distinction in the Red Dot Award: Product Design, the Red Dot: Best of the Best for the X1D-50c.

Hasselblad X1D-50c

Hasselblad X1D-50c

The Red Dot jury assessed thousands of products from all over the world before deciding which have the most extraordinary and innovative designs of 2017. The X1D-50c was recognised for its top design quality and ground-breaking design, based on three principles: an iconic design, outstanding performance and Scandinavian sensibility.

Hasselblad created the X1D-50c with a well-defined personality that would bring to life the essence of the brand while conveying a sense of beautiful performance, expressing superior quality and ergonomics. The final principle, Scandinavian sensibility, represents relaxed elegance that holds all of the elements together in a simple and coherent system.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: “The jury awards the Red Dot: Best of the Best for outstanding design. Only design visionaries can achieve the perfect harmony between the quality of the function, seductiveness, use and responsibility. The award finds ground-breaking designs like these and makes them visible to the whole world.”

Manufacturers and designers around the globe were invited to enter their products in the 2017 competition. The jury of approximately 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality and the Red Dot: Best of the Best for ground-breaking design. In total, the competition received more than 5,500 entries from 54 countries in this year.

About Hasselblad
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first compact mirrorless digital medium format camera – the X1D.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

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The following video presents Hitting the slopes with Hasselblad X1D:
“From stunning landscapes to thrashing snowboards on the slopes, Hasselblad Ambassador Gian Paul Lozza got a chance to try the X1D in the harshest of environments; the mountains of Japan in sub-zero temperatures.”

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