Press Releases

Fujifilm Announces FinePix Real 3D W3

Fujifilm FinePix Real 3D W3

Fujifilm FinePix Real 3D W3

Fujifilm has announced its new 3D digital camera, the FinePix Real 3D W3, which does not require special glasses to view the image in 3D on the LCD screen.You can capture stills, record HD Movies with stereo sound and watch them on your 3DTV (though 3D glasses are required with some 3DTV systems). The 3.5-in. high-contrast LCD has a high 1.1 Million pixel resolution (compared to the standard 230,000 pixels).

Two separate 3x optical zoom lenses and two 10MP image sensors record images as seen from two perspectives like our eyes do and combine them into one single 3D image. When taking stills photography, you can take a wide-angle and a tele picture with one single click of the shutter button. You can also take a B&W and a Color version of the scene simultaneously. Program Mode (P), Aperture-Priority (A) and Manual (M) are available, but not Shutter-Priority (S).

The MyFinePix Studio Software offers simple and straightforward editing for 3D movies and photos. The software will let you convert 3D photos (MPO) to JPEG format, to re-merge JPEG images into an MPO image, and to edit and combine your 3D movies quickly and easily.


Create Your Own 3D Content with the NEW Fujifilm FinePix Real 3D W3 Digital Camera

The FinePix REAL 3D W3 Digital Camera featuring: 3D HDTV connectivity, 3.5” high resolution 3D LCD with no glasses required and advanced 2D technology

August 17, 2010 (Mississauga, ON) – Fujifilm is excited to announce the introduction of the FinePix REAL 3D W3 digital camera confirming the company’s strong commitment to leading the future in the 3D photographic imaging business. The NEW FinePix Real 3D W3 digital camera lets you create your own 3D content by recording High Definition 720p 3D movies and pictures. Consumers can play them back using most 3DTV systems or on the FinePix Real 3D W3’s amazing high resolution, 3.5-inch LCD screen. Following the success of the world’s first 3D digital camera launched in 2009, the FinePix REAL 3D W3 pushes the photographic limits with a unique technology to record images as seen from two perspectives, just like your eyes do, using two separate FUJINON lenses and sensors to give you realistic 3D photos and movies.

“We are really excited about Fujifilm’s second generation 3D camera. With the launch of 3DTV systems this year from every brand, consumers are starving for 3D content. Now they can create their own 3D pictures and home movies with the FinePix Real 3D W3 digital camera to enjoy with their family and friends,” says Greg Poole, VP Sales & Marketing, Fujifilm Canada. “There are other camera brands that are trying to mimic what Fujifilm has done for 3D but only Fujifilm uses the unique, innovative, 3D realistic “two lens/CCD” technology.”

Fujifilm FinePix Real 3D W3

Fujifilm FinePix Real 3D W3

Captures High Definition 3D movies with stereo sound
Smaller, lighter, improved and now able to shoot 720pHD videos, the FinePix Real 3D W3 digital camera is fully compatible with most 3DTV systems and is perfect for consumers wanting to generate and capture their special memories in 3D. With the FinePix Real 3D W3’s stereo sound recording, you can record your movies in stereo to give them stunning realism. Just connect the camera to your 3DTV system with an appropriate interface cable (sold separately), and watch your movies on a “big screen” in amazing 3D (3D glasses required with some 3DTV systems).

Fujifilm FinePix Real 3D W3

Fujifilm FinePix Real 3D W3

LCD Playback without glasses
With the FinePix Real 3D W3 you can also view your pictures and movies directly on the camera’s large, high resolution 3.5” LCD screen without the need for special 3D glasses. Fujifilm has developed leading edge LCD technology in order to display 3D images/videos without glasses and the FinePix Real 3D W3 features an amazing 3.5” high-contrast LCD with 1.1 Million pixel resolution (compared to the standard 230,000 pixels) for spectacular viewing of both 3D and regular 2D images, even in bright light.

How Fujifilm’s FinePix REAL 3D camera technology works
With its combination of two lenses, two sensors and synchronized controls, Fujifilm’s FinePix REAL 3D technology can make it seem like your images are coming to life. The 3D processor within the camera has the ability to analyze the data from the two lenses and sensors and combines these two images into one high resolution 3D image or movie, making it really simple for anyone to shoot in 3D. To mimic the human eye’s ability to see perspective and depth, the FinePix Real 3D W3 is equipped with two 3x optical zoom Fujinon lenses that shoot realistic images with as much detail as the human eye sees them.

In fact, while human eyes are generally around 64mm apart, the lenses in the FinePix Real 3D W3 are roughly 20% further apart so as to maximize the impression of depth, while still producing natural-looking images. Combined with two CCD sensors, each featuring an effective resolution of 10 mega pixels, this camera captures stunningly realistic images down to the finest detail.

Advanced 3D Modes
The FinePix Real 3D W3 offers two advanced 3D shooting modes to help you capture large or distant subject such as mountains or high-rise buildings. The Individual Shutter Mode allows you to shoot one image, then move the camera and shoot a second image, after which the camera merges and saves both images as a single 3D photo. The Interval 3D Mode helps when shooting from a moving position (e.g.: when you’re in a train, plane or car), by capturing scenes with an extra deep-3D effect by taking two successive shots from different viewpoints.

Parallax Control (3D Tuning Function)
In 3D AUTO mode, the camera automatically adjusts the “parallax” (the positioning of the two pictures on top of each other) to achieve a more readily visible and natural sense of depth. You can also manually adjust the parallax using the Parallax Control lever to easily enhance the 3D effect or correct any image misalignment in the before and after shots.

Fujifilm FinePix Real 3D W3

Fujifilm FinePix Real 3D W3

From 3D to Advanced 2D Modes
The FinePix Real 3D W3 is not just a 3D camera; it can be used as a normal “2D” camera as well. With its 10 mega pixel resolution for superb high-resolution images, 3x optical zoom lenses and a large 3.5” high resolution LCD screen, this is a solid 2D camera. On the back of the camera there is an easily accessible button which allows you to instantly switch between 2D and 3D shooting and playback at a single touch, keeping things nice and simple. The FinePix REAL 3D W3 comes with various Advanced 2D modes that allow users to benefit from the twin lenses and sensors. These modes use the lenses and sensors independently as if you were shooting 2 different photos of the same scene at the same instant. Enjoy Tele/Wide Simultaneous Shooting to capture a close-up and a wide angle shot at the same time or 2-colour Shooting to simultaneously create a Black and White and a colour photo from one press of the shutter. Consumers can also select Manual (M), Aperture (A) or Program Mode (P) for more creative control.

FINEPIX REAL 3D V1 3D Photo Viewer and Anticipated FUJIFILM 3D Print System
The 8” FinePix REAL 3D V1 3D photo viewer was launched in 2009 and uses FUJIFILM’s FinePix REAL 3D technology to display 3D images and videos without 3D glasses. The viewer is available in Canada for a suggested retail price of CDN $499.99 Consumers will also soon be able to purchase 5” x 7” 3D prints taken with their FinePix Real 3D W3 on FUJIFILM’s website. See website shortly for pricing details.

3D movie and photo editing with MyFinePix Studio Software*
The MyFinePix Studio Software which comes with the FinePix Real 3D W3 digital camera offers simple and straightforward editing for 3D movies and photos. The software will let you convert 3D photos (MPO) to JPEG format, or to re-merge JPEG images into an MPO image. And you can edit and combine your 3D movies quickly and easily.

* For Windows PC only. Latest Windows version (ver 2.0 or higher) required – automatic web updates supported

Fujifilm FinePix Real 3D W3

Fujifilm FinePix Real 3D W3

Key Camera features:

  • Shoot FinePix Real 3D photos and capture HD 3D movies in 720p HD
  • Playback on 1.1 Million pixel High Contrast 3.5” 3D LCD (without the need for 3D glasses)
  • Advanced 2D shooting modes: Tele/Wide Simultaneous Shooting and 2-colour Shooting
  • Twin 1/2.3” 10-inch Mega pixel CCDs
  • Twin FUJINON 3x optical zoom lenses
  • Direct 3DTV Connection through Mini interface Cable
  • Super Intelligent Flash
  • 13 Scene Positions
  • Manual and Aperture Shooting Modes

The FinePix Real 3D W3 will be available in September for a suggested retail price of CAD $499.99. For more on the FinePix Real 3D W3 check out the Fuji Guys videos at or

About Fujifilm
FUJIFILM Canada Inc. is a subsidiary of FUJIFILM North America Corporation. FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. A leader in the development of technologies that provide the back bone for state-of-the-art Imaging, Graphic Arts, Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a proven solutions-provider. For more information, visit

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit * At an exchange rate of 93 yen to the dollar