It is exciting to see that lenses designed for Sony’s full-frame mirrorless cameras keep adding to the E-mount lens line-up. The latest is a 50mm standard prime lens with a superfast F1.2 aperture, ideal for...
Sony must have had serious requests from professional cinematographers and content creators for a more compact, lightweight and one-person shooting professional quality camcorder. It had to provide high operability for...
In seven days, on Tuesday February 23 at 10:00 EST, Sony will be revealing their newest Cinema Line model from the FX series. From the FX Venice, to the FX9, then FX6, the Cinema Line model progressively gets smaller...
Sony is first. For those of us who grew up in the film era, it was Nikon who came first with the F SLR. Then Canon came out with the F1 SLR. Nikon followed with the F2. Since then, the two colossus in camera design have...
QUICKFACT SHEET lpha dominant. For the first time, the number one full-frame interchangeable lens camera for professional photographers does not bear the Canon or Nikon name. The Sony Alpha 1 (aka α1, a1, A1) is...
Sony is planning a big reveal of a new Alpha dubbed “The one never seen” (A1?) next week. Mark the date on your calendar because this could be big: Tuesday, January 26 at 10:00 am EST. We understand that...
Sony has added its own brand of 35mm F1.4 lens, the FE 35mm F1.4 G Master. Relatively lightweight (524 grams / 18.5 ounces) and compact (76 mm dia. x 96 mm / 3 inches dia. x 3 ⅞ inches) for a full-frame lens, the FE...
At the start of CES 2021 today, Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, presented the Airpeak, Sony’s new venture into intelligent drone: As you can see in the picture below, Airpeak is...
