Sony Alpha A99

Sony Introduces New Full-Frame α99 Camera with Translucent Mirror Technology and Dual AF System

Flagship α A-mount camera delivers new levels of image quality, focus capabilities and video performance

SAN DIEGO, Sept 12, 2012 – Sony’s long awaited α99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame imaging with the responsiveness and speed of Translucent Mirror Technology.

The successor to Sony’s flagship α900 DSLR, the α99 camera features a brand new 24.3 MP full-frame image sensor, a unique dual phase-detect AF system and a host of other innovative technologies that work together to deliver the best image and full HD video quality in the history of Sony’s acclaimed line of α cameras.

“The new α99 camera is the ultimate combination of Sony’s expertise and rich history of image sensor production coupled with our truly innovative approach to camera design” said Mike Kahn, director of the alpha interchangeable lens camera division at Sony. “It redefines what can be accomplished with a full frame DSLR camera.”

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Sony Alpha SLT-A35

Sony Introduces α35 DSLR Camera with Class-Leading Video and Still Performance Powered by Translucent Mirror Technology

Light, Compact Camera Delivers 16.2 Megapixels and New In-camera ‘Picture Effect’ Creative Capabilities

TORONTO, June 8, 2011 — Light, compact and easy to use, Sony’s new α35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.

Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus – whether shooting high-speed still photos at 7 frames-per-second or recording full HD movies.

“Our Translucent Mirror Technology continues to push the limits of modern DSLR technology,” said David Oyagi, Marketing Manager of α Interchangeable Lens Cameras at Sony of Canada. “The new α35 camera combines this unique innovation with a newly developed APS HD CMOS sensor and a user-friendly interface, making it a compelling choice for experienced photographers and first-time SLR buyers alike.”

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Sony SLT-A33

“The Sony Alpha SLT-A33 did not blow us away in any specific area, but the camera did a passable job in all of our tests… We found the A33 to be a handy shooter with a good set of controls, an intuitive menu system, and some fun features to boot.”

We’ve added a new Sony Alpha SLT-A33 [QuickPrice Check] Review to our Reviews Matrix.

DigitalCameraInfo has just published their review of the Sony SLT-A33, a Digital Interchangeable Lens (DIL) camera with a 14.2MP APS HD CMOS sensor, main sensor Live View with Phase detection, electronic viewfinder (1.15M-dot), articulated 3.0-in. tilt/swivel LCD (921k-dot), Continuous Shooting at 10fps, Continuous Shooting 7 fps, 15-point auto focus, 3D Sweep Panorama, and Quick AF Full HD Movie. The fixed translucent (semi-transparent) mirror allows full-time Live View and full-time Phase-detection AF even when recording HD movies.

Read the Sony SLT-A33 review at: DigitalCameraInfo.

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Sony SLT-A33

“We were impressed with the A33′s usability, image quality and performance oriented features.”

We’ve added a new Sony Alpha SLT-A33 [QuickPrice Check] Review to our Reviews Matrix.

Steve’s Digicams has just published their review of the Sony SLT-A33, a Digital Interchangeable Lens (DIL) camera with a 14.2MP APS HD CMOS sensor, main sensor Live View with Phase detection, electronic viewfinder (1.15M-dot), articulated 3.0-in. tilt/swivel LCD (921k-dot), Continuous Shooting at 10fps, Continuous Shooting 7 fps, 15-point auto focus, 3D Sweep Panorama, and Quick AF Full HD Movie. The fixed translucent (semi-transparent) mirror allows full-time Live View and full-time Phase-detection AF even when recording HD movies.

Read the Sony SLT-A33 review at: Steve’s Digicams.

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Sony SLT-A33

“If you can overcome your reservations about electronic viewfinders, the Sony A33 is a great choice for both beginners and more cautious enthusiasts alike.”

We’ve added a new Sony Alpha SLT-A33 [QuickPrice Check] Review to our Reviews Matrix.

PhotographyBLOG has just published their review of the Sony SLT-A33, a Digital Interchangeable Lens (DIL) camera with a 14.2MP APS HD CMOS sensor, main sensor Live View with Phase detection, electronic viewfinder (1.15M-dot), articulated 3.0-in. tilt/swivel LCD (921k-dot), Continuous Shooting at 10fps, Continuous Shooting 7 fps, 15-point auto focus, 3D Sweep Panorama, and Quick AF Full HD Movie. The fixed translucent (semi-transparent) mirror allows full-time Live View and full-time Phase-detection AF even when recording HD movies.

Read the Sony SLT-A33 review at: PhotographyBLOG.

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Sony SLT-A33

“Sony’s engineers have now likewise redefined what consumers can expect from an SLR.”

We’ve added a new Sony SLT-A33 Review to our Reviews Matrix.

Imaging Resource has just published their review of the Sony SLT-A33, a Digital Interchangeable Lens (DIL) camera with a 14.2MP APS HD CMOS sensor, main sensor Live View with Phase detection, electronic viewfinder (1.15M-dot), articulated 3.0-in. tilt/swivel LCD (921k-dot), Continuous Shooting at 10fps, Continuous Shooting 7 fps, 15-point auto focus, 3D Sweep Panorama, and Quick AF Full HD Movie. The fixed translucent (semi-transparent) mirror allows full-time Live View and full-time Phase-detection AF even when recording HD movies.

Read the full Sony SLT-A33 review at: Imaging Resource.

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Sony SLT-A55

“I’m still as enamored of the A55 I was was initially, and I’m still as frustrated by its failings, particularly in the area of video.”

We’ve added a new Sony SLT-A55 Preview to our Reviews Matrix.

Luminous Landscape has just published their Preview Field Report of the Sony SLT-A55V, a Digital Interchangeable Lens (DIL) camera with a 16.2MP APS HD CMOS sensor, electronic viewfinder (1.15M-dot), articulated 3.0-in. LCD (912k-dot), Continuous Shooting at 10fps, built-in GPS, and 1080p AVCHD movie. The fixed translucent (semi-transparent) mirror allows full-time Live View and full-time Phase-detection AF even when recording HD movies.

Read the full Sony SLT-A55V preview at: Luminous Landscape.

Sony SLT-A55V

“In the A55 and A33, Sony has used outside-the-box thinking to deliver a uniquely capable, functional, and well-designed SLR.”

We’ve added a new Sony SLT-A55V Review to our Reviews Matrix.

Imaging Resource has just published their review of the Sony SLT-A55V, a Digital Interchangeable Lens (DIL) camera with a 16.2MP APS HD CMOS sensor, electronic viewfinder (1.15M-dot), articulated 3.0-in. LCD (912k-dot), Continuous Shooting at 10fps, built-in GPS, and 1080p AVCHD movie. The fixed translucent (semi-transparent) mirror allows full-time Live View and full-time Phase-detection AF even when recording HD movies.

Read the full Sony SLT-A55V review at: Imaging Resource.

Sony SLT-A55V

We’ve added a new Sony SLT-A55V Preview to our Reviews Matrix.

DigitalCameraReview has just published their First Look of the Sony SLT-A55V, a Digital Interchangeable Lens (DIL) camera with a 16.2MP APS HD CMOS sensor, electronic viewfinder (1.15M-dot), articulated 3.0-in. LCD (912k-dot), Continuous Shooting at 10fps, built-in GPS, and 1080p AVCHD movie. The fixed translucent (semi-transparent) mirror allows full-time Live View and full-time Phase-detection AF even when recording HD movies.

Read the full Sony SLT-A55V preview at: DigitalCameraReview.