This video is pretty slick and well done. It’s creative and very well executed. Watch as the next iPad commercial copies this concept. How is it done? Probably with a HD-DSLR filming with an empty picture frame. Then carefully cutting the image captured in the picture frame and pasting it in the other [video] frames as needed either post or pre the capture. Does this make sense? Whether this is how it’s done or not, it’s one clever video. Well done!