10 O'Clock Smile

10 O’Clock Smile: Paul Simon, Kodachrome and Nikon

Here’s a look back to 1973 when Paul Simon immortalized Kodachrome film (and the Nikon camera) with this tongue-in-cheek song. He sure seemed to be a prophet since unfortunately mama did take the Kodachrome away in 2009

Kodachrome, they give us those nice bright colors
They give us the greens of summers
Makes you think all the world’s a sunny day, oh yeah
I got a Nikon camera, I love to take a photograph
So mama don’t take my Kodachrome away

Here’s a video that seemed right on target with images and lyrics, though there are a couple of Rollei, Canon and Sigma mistakenly thrown in for good measure…

Speaking of Nikon, here’s a beautiful video about the making of NIKKOR lenses:

By the way, is it Knee-kon or Nai-kon? Officially, it’s pronounced Knee-kon as the French and Japanese pronounce it, but here in North America, it sounds way better as Nai-kon (think, which sounds better: Knee-ke or Nai-ke?).

via focus-numerique