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Cameras Hasselblad

Hasselblad X1D-50c Mirrorless Camera Won the Prestigious TIPA Awards 2017 “Best Design”

The following video presents Hitting the slopes with Hasselblad X1D:
“From stunning landscapes to thrashing snowboards on the slopes, Hasselblad Ambassador Gian Paul Lozza got a chance to try the X1D in the harshest of environments; the mountains of Japan in sub-zero temperatures.”

The Hasselblad X1D-50c camera has been awarded “Best Design” by TIPA Awards 2017 (Technical Image Press Association).

BEST DESIGN

At less than half the weight of previous medium format digital cameras, the mirrorless X1D-50c camera is ergonomic and compact with a stylish, classic design. Smaller than most full frame DSLRs, it offers impressive user controls and functionality along with a 50MP sensor for image capturing power. Atop the camera is a simplified control dial that includes three user-defined setups for customized control setups. The user can opt to view through the 2.4MP EVF when lighting conditions are challenging or the large, bright and high-resolution, 3-inch rear LCD that offers live view and touch control that can access most of the camera’s functions, as well as playback functions such as swipe and “pinch” zoom.

PRESS RELEASE

Hasselblad Wins TIPA Awards 2017 for Best Design

Hasselblad is proud to announce that the X1D-50c has been awarded “Best Design” by TIPA Awards 2017 (Technical Image Press Association). (more…)

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Hasselblad

DJI-M600/Ronin-MX/Hasselblad H6D-100c Platform is the World’s First 100-Megapixel Integrated Aerial Photography Platform: DJI M600 Pro Drone + Ronin-MX Gimbal + Hasselblad H6D-100c Camera

The first 100-megapixel integrated drone imaging platform consists of DJI M600 Pro drone, Ronin-MX gimbal and Hasselblad H6D-100c camera.

PRESS RELEASE

2017-04-25

DJI And Hasselblad Introduce World’s First 100-Megapixel Integrated Aerial Photography Platform

DJI M600 Pro Drone, Ronin-MX Gimbal And Hasselblad H6D-100c Camera Combine For Unparalleled Aerial Imaging Package

DJI, the world’s leader in civilian drones and aerial imaging technology, and Hasselblad, the leader in high-quality professional medium format cameras, Tuesday marked the start of the next era of aerial photography by introducing the first 100-megapixel integrated drone imaging platform.

Ronin-MX Gimbal and Hasselblad H6D-100c Camera combine below DJI-M600 Pro Drone

Ronin MX Gimbal and Hasselblad H6D-100c Camera combine below the DJI M600 Pro Drone

The DJI M600 Pro drone, the Ronin-MX gimbal and the Hasselblad H6D-100c camera combine each company’s unparalleled technological expertise to create an unprecedented tool for precise, detailed and accurate aerial imaging. Professional drone users can continuously control camera operations in flight using the DJI GO app, in order to provide rich imagery for landscape and fine-art photography, robust data for surveying and mapmaking, and endless possibilities for future professional endeavors.
(more…)

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Contests Lenses Sigma

SIGMA 12-24mm F4 DG HSM Art Won the Prestigious “BEST DSLR WIDE ANGLE ZOOM LENS” TIPA Awards 2017, and Sigma 85mm F1.4 DG HSM Art Won the “BEST DSLR PRIME LENS” TIPA Awards 2017

The following video presents SIGMA 12-24 F4 DG HSM Art:

Sigma 12-24mm F4 DG HSM Art

Sigma 12-24mm F4 DG HSM Art

Sigma announced that the ultra-wide-angle zoom lens “SIGMA 12-24mm F4 DG HSM | Art” and the lens for portraits and more “SIGMA 85mm F1.4 DG HSM | Art” have won TIPA Awards 2017.

Sigma 85mm F1.4 DG HSM Art

Sigma 85mm F1.4 DG HSM Art

NEWS RELEASE

2017.04.24

SIGMA 12-24mm F4 DG HSM | Art and SIGMA 85mm F1.4 DG HSM | Art receive TIPA Awards 2017.

The SIGMA Corporation is pleased to announce that the ultra-wide-angle zoom lens “SIGMA 12-24mm F4 DG HSM | Art” and the ultimate lens for portraits and more “SIGMA 85mm F1.4 DG HSM | Art” have won TIPA Awards 2017.

1. SIGMA 12-24mm F4 DG HSM | Art
Name of Award:BEST DSLR WIDE ANGLE ZOOM LENS (more…)

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Cameras Firmware Updates Sigma

SIGMA sd Quattro Firmware Update Ver.1.05 (2017.04.21): Improvements

The following video presents SIGMA sd Quattro Imaging Movie from saeki on Vimeo.

Sigma’s new firmware for the SIGMA sd Quattro mirrorless camera is now available.

NEWS RELEASE

2017.04.21

SIGMA sd Quattro firmware download

Thank you for purchasing and using our products.

The Sigma Corporation is pleased to announce that new firmware for the SIGMA sd Quattro is available for download.

Benefits of the firmware update; (more…)

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Lenses Sigma

SIGMA CINE 14mm T2 FF and 135mm T2 FF Lenses in the FF High Speed Prime Line for Cinematic Expression

NEWS RELEASE

2017.04.21

SIGMA CINE LENS New Product Update

The SIGMA Corporation is pleased to announce the development of two new SIGMA CINE lenses in the FF High Speed Prime Line: 14mm T2 FF and 135mm T2 FF. With these additions, the FF High Speed Prime Line will comprise of seven lenses covering 14mm to 135mm and T1.5 to T2, empowering cinematic expression to an even higher degree.

These new SIGMA CINE LENS models will be available for test shooting at the 2017 NAB Show to be held in Las Vegas between April 24th and 27th. For further details about the new FF High Speed Prime Line lenses and updates about previously released SIGMA CINE LENSES, please see the sections below. (more…)

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Firmware Updates

SIGMA Firmware Update Ver. 1.01 (2017.04.18) for 500mm F4 DG OS HSM Sports Lens for NIKON: Improvement

Sigma recently released the Firmware Update Ver. 1.01 ( 2017.04.18) for SIGMA 500mm F4 DG OS HSM | Sports for NIKON.

  • This firmware has corrected the phenomenon that 3D-tracking does not work when it is attached with TELE CONVERTER TC-1401 on a Nikon DSLR.

* For this update, it requires the firmware of the SIGMA USB DOCK for NIKON to be Ver.1.01 or later.
* Before updating the firmware of the 500mm F4 DG OS HSM | Sports for NIKON, please ensure SIGMA Optimization Pro has been updated to Ver1.4.1 or later for Windows, or Ver1.4.0 or later for Macintosh, at http://www.sigma-global.com/en/download/lenses/sigma-optimization-pro/ .

NEWS RELEASE

Firmware update for SIGMA 500mm F4 DG OS HSM | Sports for NIKON

(more…)

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Lenses Sigma

Sigma 135mm F1.8 DG HSM Art is a Telephoto Prime Lens for 50MP+ Ultra-High-Megapixel DSLRs for Shooting Events & Studio/Location Portraiture: Availability & Pricing

This is an update to the previous blog, Sigma Unveils New Global Vision Lenses: 14mm F1.8 DG HSM Art, 135mm F1.8 DG HSM Art, 24-70mm F2.8 DG HSM OS Art, 100-400mm F5-6.3 DG HSM OS Contemporary.

Sigma recently announced the 135mm F1.8 DG HSM Art lens will begin shipping in May 2017.

Sigma 135mm F1.8 DG HSM Art

Sigma 135mm F1.8 DG HSM Art

  • The new lens is designed for ultra-high-megapixel DSLRs.
  • Sigma lens supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter.
  • The Nikon mounts feature the brand new electromagnetic diaphragm for enhanced high-speed shooting.

NEWS RELEASE

Sigma Announces  Lens Pricing and Availability

Sigma’s highly-anticipated telephoto prime lens, designed for shooting events and studio/location portraiture, begins shipping in May 2017 for a retail price of $1399.00USD (more…)

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Editorial

The End of an (DSLR) Era?

Is it time to put the traditional mirrored DSLRs out to pasture? The DSLRS have been the workhorse for generations of photographers: they work, work incredibly well and can be trusted to perform in all kinds of challenging environments.

Why do we ask? Because we have all just witnessed what a mirrorless interchangeable lens camera (in all its technology maturity) can really accomplish. We are talking, of course, of the Sony A9, the flagship of Sony’s mirrorless line-up. It’s still very early and most reviewers have only had time to spend a couple of hours (or even just a few minutes) with the camera but are already throwing out superlatives: powerhouse, irresistible, incredible, no-nonsense professional, masterpiece of technology, impressive specifications. Some are even venturing the opinion that we may well be seeing the best interchangeable lens camera (mirrorless or DSLR) ever. The very fact that many serious reviewers are even talking about pro photographers considering how much it would cost them to switch from their traditional mirrored DSLRs and lenses to the Sony A9 mirrorless camera and lenses is an indication that this is something that is inevitable down the road.

When the Sony A7s came out (the A7, 7R, 7S in their various generations), a couple of courageous pro photographers dared to switch from their big, heavy and cumbersone DSLRs and gears to the much lighter and compact mirrorless. The Internet forum boards exploded with name calling, expletives and denunciations of treason, buyouts and other terms not fit for publication.

But, now, with the Sony A9, the forum boards are eerily quiet. That’s not because “there is nothing to see here, move along.” In fact, we are all “deer caught in the headlight” staring, mouth open, jaw to the floor, scratching nervously at an invisible tick, left eye twitching uncontrollably — yes, I exaggerate, but just a bit. No one expected the A9 to be such a performing camera: no incremental improvements here, but ze big boss.

The enormity of the accomplishments of the Sony A9 is obvious to all, but no one dares say it loud. Not yet. Oh, we will, just give us time to compose our face again, adjust our tie, and pick our jaw off the ground. We need to tread carefully here because we may be witnessing (finally) the end of an era, a great one. The DSLR has served us well, but has it just been surpassed? There seems to be a new cowboy in town and, like the comic book Lucky Luke, he shoots faster than his shadow.

People have been predicting the demise of the DSLR since Panasonic and Olympus joined forces to put out the first mirrorless interchangeable lens cameras. It made sense that the mirror had become redundant because, with Live View, we now could see exactly what we would be capturing on the sensor. Not just the light that came through the lens, got reflected in a mirror onto a prism and then out the optical viewfinder. No, we could now see the light that came through the lens and exposed the sensor. We could adjust exposure, apply white balance, filters and other modifications in-camera and see exactly on a high resolution electronic viewfinder or display screen what the sensor is seeing and recording.

For a while it was just Panasonic and Olympus scaling the DSLR fortress, adopting new technologies into their mirrorless cameras, perfecting the electronic viewfinders, improving the noise characteristics, speeding up the autofocus, introducing new lenses. People compared their mirrorless to DSLRs and laughed, pointing to noise, shutter lags, focus lags, lack of quality lenses and accessories, etc., not really understanding that every new system suffers birth pangs, improves a little here, a lot there, as technology permits.

Then Sony jumped into the fray with the A7s and the race started in earnest. For once, the DSLRs really had to run to keep pace, though they could still run faster and so stayed smug and, like the fabled Aesop hare who was over-confident of its ability, decided they could take a nap now and then for the tortoise seemed still a long way off and had a long distance to catch up. We all know how that story ended.

The big question we are all now asking is: (more…)

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