
McAfee® LiveSafeTM service
McAfee today announced the release of McAfee LiveSafe service, the first unlimited cross-device security service to use cutting-edge facial and voice recognition to protect users’ digital lives. Designed to protect users’ personal information and identities with industry-leading anti-theft, authentication, and facial and voice recognition technology, McAfee LiveSafe delivers a robust and comprehensive solution for all devices and uses.

McAfee Infographic: Canadians’ Password Safety
Key features of McAfee LiveSafe include the following:
- Provides complete, unlimited device security for PCs, Macs, smartphones, and tablets
- Offers an intuitive cloud-based “safety deposit box” – Personal Locker – for users to stores their sensitive documents that can be accessed through biometric authentication using voice, face, and device recognition technologies
- Offers simplified password management to securely store usernames and passwords
- Protects users’ personal information with locate, lock and wipe capabilities
- Offers McAfee customer support FREE of charge

McAfee Infographic: Canadian Digital Assets Survey 2013
Also released today are the results of a recent global survey conducted by McAfee to study consumers’ online surfing habits as well as assess their attitudes towards Web security and data protection:
- 34 per cent of Canadian households own five or more Internet-enabled devices
- 51 per cent of Canadian consumers spend at least 15 hours a week (two hours a day) using their devices for personal reasons, contributing to an increased risk of exposure to online threats
- Canadian consumers place a value of $32,000 on the digital assets stored on their devices
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51 per cent of those assets are considered impossible to restore if lost and not backed up properly
NEWS RELEASE
McAfee and Intel Deliver New Model for Consumer Security
McAfee launches industry’s first unlimited cross-device security service with facial and voice recognition for consumer devices
MARKHAM, ON, May 14, 2013 – McAfee today announced McAfee® LiveSafeTM service, the first unlimited cross-device security service to use cutting-edge facial and voice recognition technology to protect users’ digital lives. Delivering on the joint vision with Intel to redefine the consumer security experience, McAfee LiveSafe enables consumers to connect with confidence by safeguarding users’ data, identity and all their devices. The service will be offered at a special introductory price of CDN $19.99 with the purchase of selected new PCs or tablets.
A recent global survey conducted by McAfee revealed that 34 per cent of Canadian households own five or more Internet-enabled devices, which contributes significantly to a user’s risk of exposure to online threats. McAfee LiveSafe service delivers a comprehensive approach to security, while providing consumers with a simple Web-based dashboard to centrally manage security on all of their PCs, Macs, smartphones and tablets. To increase the level of consumer security, McAfee LiveSafe also includes a cloud-based “safety deposit box” called “McAfee Personal Locker” that uses facial and voice recognition to authenticate a user’s identity so that they can securely store sensitive personal information such as financial records, drivers licences and passports. It also allows users to easily and securely manage their passwords and automatically log into all their online accounts from any of their devices.
“Our digital lives have become more complex as we connect, share and store data though multiple devices,” said Mike DeCesare, president of McAfee. “Consumers deserve a convenient way to protect their identities no matter what type of device they use. The McAfee LiveSafe service delivers this through cutting-edge features combined with simplified security management and unprecedented data protection.”
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