photoxels
PRESS RELEASE
The Beauty of F2.8, in the Palm of Your Hand 35-100mm F/2.8 Di III VXD (Model A078) For Sony E-mount and Nikon Z mount Full-Frame Mirrorless
February 19, 2026, Commack, NY – TAMRON announces the launch of the 35-100mm F/2.8 Di III VXD (Model A078), a fast-aperture standard zoom lens, compatible with Sony E-mount and Nikon Z mount full-frame mirrorless cameras, on March 26, 2026 at a USD retail price of $899 for Sony E and $929 for Nikon Z (CAD: $1,249 for Sony E and $1,299 for Nikon Z).
The 35-150mm F/2-2.8 Di III VXD (Model A058), launched in 2021, has earned strong praise as a high-end portrait zoom. While highly acclaimed for its imaging performance, some users have wished for a lighter, more compact option. Developed in response to user demand, the 35-100mm F/2.8 Di III VXD (Model A078) focuses on the most essential portrait focal lengths.
Despite its fast F2.8 aperture, the lens is remarkably compact and lightweight at just 4.7” (119.2mm) and 19.9oz. (565g).¹ Delivering high image quality and soft bokeh, it’s perfect for candid portraits and travel photography. The VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism provides fast, precise AF to capture natural expressions, and the 8.7” (0.22m) MOD (Minimum Object Distance) at the wide end is ideal for tabletop shots. TAMRON Lens Utility™ lets users assign functions for video and stills, while the refined design ensures comfortable handling for everyday and special moments.
Product features
- 35-100mm zoom range ― bringing out the beauty of your subject
- Overwhelmingly lightweight and compact lens that fits right in the palm of your hand ― ideal for travel photography
- Features the most popular portrait focal lengths ― 35mm, 50mm, 85mm, 100mm ― combined with constant F2.8 fast aperture
- High resolution and rich bokeh ― rendering skin texture with clarity
- High-speed, high-precision VXD AF to reliably capture natural expressions
- Close-up creativity ― ideal for indoor photography
- Compatible with TAMRON Lens Utility™ application ― now wireless and compatible with iOS devices
- Comfortable ergonomic design for ease of use
- Unified 67mm filter size
- Protective features (moisture-resistant construction and fluorine coating)
SPECIFICATIONS
Model: A078
Focal Length: 35-100mm
Maximum Aperture: F2.8
Angle of View (diagonal): 63° 26’- 24° 25’ (for full-frame mirrorless format)
Optical Construction: 15 elements in 13 groups
Minimum Object Distance: 8.7” / 0.22m (WIDE), 25.6” / 0.65m (TELE)
Maximum Magnification Ratio: 1:3.3 (WIDE) / 1:5.9 (TELE)
Filter Size: Ø67mm
Maximum Diameter: Ø80.6mm
Length: 4.7” (119.2mm) for Sony / 4.8” (121.5mm) for Nikon Weight: 19.9oz (565g) for Sony / 20.3oz (575g) for Nikon Aperture Blades*: 9 (circular diaphragm)
Minimum Aperture: F22
Standard Accessories: Flower-shaped hood, Front cap, Rear cap
Mounts: Sony E, Nikon Z
[1] Length and weight are for Sony E-mount lens.
* Length is the distance from the front end of the lens to the lens mount face.
** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.
Specifications, appearance, functionality, etc. are subject to change without prior notice.
This product is developed, manufactured, and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.
This product is developed, manufactured, and sold under the license agreement with Nikon Corporation.
Pre-order/Buy the TAMRON 35-100mm F/2.8 Di III VXD from our Trusted Sponsor B&H Photo-Video, the Professional’s Source, satisfying millions of customers for over 35 years (prices are in USD):
