Sony: XQD-G256E Memory Card with an Industry First 256 GB Capacity and FS7 II Camcorder with 4K Super35 Sensor, Electronic Variable ND Filter, Lever Lock Type E-Mount, Ergonomic “Tool-Less” Mechanical Design, Sealed Design Prevents Dust, Dirt & Water Spray Entry* 2016-11-11
Sony Cyber-shot RX100 V Camera: World’s Fastest AF Speed1, World’s Most AF Points and World’s Fastest Continuous Shooting1, 4K Video Recording, 1.0″-type Exmor RS CMOS Sensor 2016-10-06
Sony α6500 Premium E-Mount APS-C Camera: World’s Fastest AF Speed1 and Highest Number of AF Points2 with In-Camera 5-Axis Optical IS, 4K Movies of Wide Dynamic Range in Super 35mm Format, Touchscreen AF Operation, 24.2 MP Exmor CMOS Sensor 2016-10-06
Sony FE 70-200mm f/2.8 GM OSS (Model SEL70200GM) Lens, 1.4x Teleconverter and 2x Teleconverter: Availability Update 2016-09-28
Sony + Profoto: Profoto Air Remote TTL-S Wirelessly Integrates a Profoto AirTTL Flash with Sony Cameras α99 II, α7 II, α7R II and α7S II 2016-09-23
Sony α99 II Full-Frame A-Mount Camera for Sports & Wildlife Photographers: 35mm Full-Frame 42.4-MP Back-Illuminated CMOS Sensor; Ultra-Fast 4D FOCUS with 79 Hybrid Cross AF Points; 12 fps Continuous Shooting with AF/AE Tracking; 5-Axis In-Body IS, Internal 4K Video Recording; Performs in Low-Light Levels as Dark as EV-4; Dust & Moisture Resistance13 2016-09-22
Sony HDC-P43 4K/HD POV Camera for 4K Live Sports Production Workflow: Lightweight, Compact, Three-Chip 2/3 Inch 4K Image Sensor, 2x Slow-Motion at 4K, and 8x Super-Slow Motion in HD 2016-09-13
Sony E PZ 18-110mm F4 G OSS (SELP18110G) Super 35mm / APS-C Lens with Power Zoom for Professional 4K Movie Production: Compact, Lightweight, Optical SteadyShot In-Lens Image Stabilization, Smooth Motion Optics, Dust & Moisture Resistance[i] 2016-09-13
Sony Action Cams FDR-X3000R 4K and HDR-AS300R Full HD: Balanced Optical SteadyShot® Image Stabilization, Splashproof, 4K Time-lapse Capture, Wi-Fi, Built-in GPS 2016-09-12