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SIGMA’s New Line of SIGMA CINE LENS Has Won the Prestigious “Good Design Award”

SIGMA’s new line of SIGMA CINE LENS
SIGMA’s new line of SIGMA CINE LENS

The following video presents Short Film “blur”Shot with CINE LENSES High Speed Zoom Line:
* Multi language subtitles. French, Spanish and Japanese.
High-performance and compact
Two zoom lens are all you need for professional cinematography.
Ready to take on ultra-high-resolution shoots in 6K-8K, SIGMA’s cine lenses offer both outstanding optical performance and compactness. Now true cinematography is within reach, even on smaller projects or for special effects.
00:00 Production system
00:52 True cinematography
01:35 Studio shoots for fashion and more
01:51 Underwater photography using housing
02:39 Maneuverability and durability for challenging shoots
Special Thanks
Downhill rider: Yuki Kushima
Bike Shop Genbu
Fujiten Resort

Sigma recently announced that their new line of SIGMA CINE LENS is the winner of the “Good Design Award” in the category “Broadcast and sound equipment for commercial use.”

Based on the established system for high quality mass production in still photography, SIGMA has introduced an innovative cine lens series. The concept is “100% & 100%”. They retain 100% of the optical elements of still lenses designed for ultra-high resolution shooting. They then feature a 100% new mechanical structure with all the essentials for cinematography. A mount with electronic contacts and full metal body construction ensure further usability. SIGMA has developed light, compact and uniquely valuable cine lenses to contribute to unprecedented freedom and possibility in film making.
http://www.g-mark.org/award/describe/45152

SIGMA’s new line of SIGMA CINE LENS include:

Sigma 18-35mm T2

Sigma 18-35mm T2

 

Sigma 50-100mm T2

Sigma 50-100mm T2

NEWS RELEASE

The SIGMA CINE LENS has won the “Good Design awards”

2017.10.04

The SIGMA Corporation is pleased to announce that SIGMA’s new line of SIGMA CINE LENS has won the “Good Design Award”. (Operated by Japan Institute of Design Promotion)

Evaluation of the jury
“Design totally devoted to function” is a comment that’s often used, but rarely accurate. Required to control the design for branding and differentiating the product from other brands is the often case.This series balances the functions in a perfect way, removing everything else but the required elements for users to create beautiful images.It is gallant, serene, and appealing.

Sigma 18-35mm T2

Sigma 18-35mm T2

Award-winning item: SIGMA CINE LENS
Outline:https://www.sigma-global.com/en/cine-lenses/

SIGMA is attending GOOD DESIGN EXHIBITION 2017
SIGMA CINE LENS will be introduced as this year’s winning design at GOOD DESIGN EXHIBITION 2017 which will be held at Tokyo Midtown.
GOOD DESIGN EXHIBITION 2017
Date:11.3 WED – 11.5 SUN
Venue:Tokyo Midtown Roppongi, Minato-ku, Tokyo JAPAN
http://www.g-mark.org/gde2017/

Good Design Selection System (or G Mark System), was founded in 1957 by the Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry), and has been engaged in this work for about 60 years. Submissions come from a wide range of fields, and roughly 1200 designs are recognized every year. Over 59 years, around 43,000 designs have been recognized by the awards. Recipients of a Good Design Award are granted use of the G Mark symbol, which has been an emblem of good design for over half a century.
http://www.g-mark.org/?locale=en/


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