Hasselblad Press Releases

Learn Photography By Signing Up For One of the Hasselblad Experience Workshops 2017

You can now shoot some of the world’s most spectacular landscapes using Hasselblad medium format cameras and lenses by signing up for one of the Hasselblad Experience Workshops.

The Hasselblad Experience Workshops are held in various locations offering breath-taking landscapes: Iceland (Aurora Borealis), Slovenia (Julian Alps, glacial lakes and rivers, the old walled city of Piran, and the historic city of Ljubljana) and Scotland (The Isle of Skye).

Studio portrait workshop sessions are also scheduled in Lisbon and Hamburg.

The complete schedule of current experiences can be found at Hasselblad.com and will continue to evolve.


Gothenburg, Sweden 7 March 2017

Hasselblad announces inspiring photography experiences around the world

Travel, Learn, Capture

Hasselblad, the leading manufacturer of medium format cameras and lenses, has announced the 2017 Hasselblad Experience series. Hasselblad Experience workshops are held across the world and offer an unparalleled educational experience for photo enthusiasts and photographers alike.

Hosted by a selection of top photographers, guests will have access to a range of professional Hasselblad equipment during the trips including the X1D and all existing lenses. Whether guests are new to photography or established photographers, they will learn a variety of techniques to develop their skills, and perfect their shooting and composition while visiting some of the world’s most spectacular landscapes.

From the natural phenomenon of Iceland to Slovenian mountains, guests will embark on the ultimate trip of their choosing for a breath-taking, informative and inspiring expedition. During each Hasselblad Experience, product experts will be on site to ensure guests have confidence using the cameras and to improve their photographic style.

“The Hasselblad Experiences are an extension of our commitment to outstanding photography and performance. The trips are a perfect way to get hands-on experience with the cameras while having the support of top photographers and experts,” said Johan Åhlén, Chief Marketing Officer at Hasselblad. “The experiences take place in some of the world’s most beautiful and inspirational settings, which are ideal for capturing stunning photography.”

The complete schedule of current experiences can be found at Hasselblad.com and will continue to evolve.

The 2017 Hasselblad Experience schedule:

March – June (one per month) – Lisbon and Hamburg – Studio Workshops
The Ivo von Renner Portrait session. For one weekend guests will receive training on each element of an image structure to the final portrait. The session will show guests how to retain or bring out the physiognomy and character of the object.

May 2nd – May 12th, 2017 – Slovenia – Photograph the Beauty of Slovenia in Springtime
Experience a range of incredible photographic locations and experiment with a variety of photography techniques during this 10-day workshop led by Andy Williams. Discover Slovenia and the Julian Alps and capture stunning images of mountain landscapes, glacial lakes and rivers as well as scenes of everyday life in traditional villages, the old walled city of Piran, and the historic city of Ljubljana.

September 30 – October 7, 2017 – Iceland – The Beauty of Aurora Borealis
Encounter the natural wonder of the Aurora Borealis on one of the world’s most magical islands, together with Iceland veteran and Hasselblad Master Hans Strand. Experience aerial photography from a helicopter over Lake Hvitarvatn and learn the unique challenges of landscape photography and how to capture its spaciousness and dynamic energy.

October 14th – October 21th, 2017 – Scotland Skye – Into Thin Air
Travel to one of the most iconic locations for landscape photography with Hasselblad Master and Scotland expert Tom D. Jones. The Isle of Skye is known for its majestic mountain peaks, roaring waterfalls and ancient castles. Its changing weather patterns create atmospheric lighting conditions that are ideal for dramatic photography.

For more information and how to book a Hasselblad Experience, visit Hasselblad online: www.hasselblad.com/experience

About Hasselblad
Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first mirrorless digital medium format camera – the X1D.

Headquartered in Gothenburg, Sweden, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

For more information, visit Hasselblad online: www.hasselblad.com
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