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Fujifilm has announced its latest instant film camera, the instax mini 13. I bet working on the instax mini line must be some of the cushiest jobs in Fujifilm since after thinking about it for three years (the instax mini 12 was introduced in 2023), the engineers/designers have had an “Aha!” moment — and added a self-timer (2s, 10s) to the camera.
The Fujifilm instax cameras have been an all-time favorite of mine (I have bought a couple through the years) and of many of you, judging on the profitability of that line for Fujifilm. The instax mini 13 features Close-Up Mode (with Parallax Correction feature), Selfie Mirror, Auto Exposure adjustment capabilities and automatic flash control. The ring around the lens serves dual purpose: for powering the camera on/off and for accessing the Close-Up Mode.
The Fujifilm instax engineers have also upgraded the free, downloadable instax UP! Smartphone app by adding AI. The app allows users to digitally scan, import, organize, and store their photos in one place, regardless of which instax instant film, camera or printer product they use. Updated feature integrates AI in the scanning process to isolate the backgrounds and other extraneous content.
After much research, debates, sleepless nights and agonizing hand wringing, the instax team has finally decided to introduce a new instant film theme (the decorations on the frame): Pastel Galaxy features a “fun cosmic theme complete with sparkly, glossy embellishments, and soothing colors to add a cool vibe to a user’s instax™ photos.“
(Any openings in that department, please contact me. My resume is on LinkedIn.)
Fujifilm’s instax mini 13 instant camera will be available in Dreamy Purple, Frost Blue, Candy Pink, Lagoon Green, and Clay White in or around late June 2026 for $93.95 USD and $109.99 CAD. The instax mini Pastel Galaxy film will be available late June 2026 for $17.99 USD and $14.99 CAD.
PRESS RELEASE
Joy and Creativity in the Palm of Your Hand: Fujifilm Introduces instax mini 13™ Instant Camera
Company also unveils updates to instax UP!™ smartphone app and introduces a new instax™ mini instant film variety
VALHALLA, N.Y., March 16, 2026 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its instax mini 13™ instant camera (mini 13). Following in the footsteps of the popular instax mini 12™ instant camera launched in 2023, mini 13 brings a fun, playful new look and feel with its soft, sculpted shape and a metallic silver logo that accents the front of the camera.
New for mini 13 is the introduction of dual timers, with options for 2 or 10 seconds, giving the photographer the opportunity to be in the shot themselves with their subjects, or for easy hands-free selfies (with the help of the included wedge-shaped angle adjustment accessory). Mini 13’s main features also include Close-Up Mode, Selfie Mirror, and Auto Exposure adjustment capabilities, as well as the Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts to produce a centered photo. Mini 13 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.
“Our instax™ mini line of mini instant cameras, smartphone printers, and film represents not only an incredible value for our users, but in many cases, it’s a user’s first foray into analog photography,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “Mini 13 is a perfect fit because experimenting with instant photography – trying out new lighting, poses, or scenes (especially by using the new self-timer feature), are all fantastic ways to express oneself artistically and be a part of your art. We’re looking forward to seeing what our community creates with Mini 13!”
instax UP!™ Smartphone App Update Announced
Along with the introduction of mini 13, the free, downloadable instax™ UP! Smartphone app is debuting new and enhanced features. This app is designed for instax™ users to digitally scan, import, organize, and store their photos in one place, regardless of which instax™ instant film, camera or printer product they use. The updated version brings increased image scanning precision by integrating the use of AI. The overall learning capability of the app has been greatly enhanced so that it can recognize images versus backgrounds or other extraneous content, resulting in cleaner, more precise scans.
New Film Variety Introduced
Pastel Galaxy, the new instax™ mini instant film, will be introduced along with mini 13, featuring a fun cosmic theme complete with sparkly, glossy embellishments, and soothing colors to add a cool vibe to a user’s instax™ photos.
Colors, Pricing, and Availability
Fujifilm’s instax mini 13™ instant camera will be available in Dreamy Purple, Frost Blue, Candy Pink, Lagoon Green, and Clay White. It is expected to be available in or around late June 2026 at a Manufacturer’s Suggested Retail Price of $93.95 USD and $109.99 CAD. The instax™ mini Pastel Galaxy film will be available late June 2026 at a Manufacturer’s Suggested Retail Price of $17.99 USD and $14.99 CAD.
For more information, please visit https://www.instaxus.com/cameras/instax-mini-13.
