Irix is a Swiss company created in 2016 by photographers who dreamed of creating the photo and video gear they had always wished for. To deliver top optical performance with maximum functionality and using the latest...
e picked out this strange-looking carrot from a bunch and thought it deserved special treatment. Instead of just being chopped up into chunks and thrown into our soup, we thought we’d had some photography fun (and...
Sony has added its own brand of 35mm F1.4 lens, the FE 35mm F1.4 G Master. Relatively lightweight (524 grams / 18.5 ounces) and compact (76 mm dia. x 96 mm / 3 inches dia. x 3 ⅞ inches) for a full-frame lens, the FE...
At the start of CES 2021 today, Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, presented the Airpeak, Sony’s new venture into intelligent drone: As you can see in the picture below, Airpeak is...
As we reported earlier, Olympus has now officially completed the transfer of its imaging business to Japan Industrial Partners (JIP). Olympus Imaging Division has now transitioned into OM Digital Solutions Corporation...
In his first public message as Representative Director and President of OM Digital Solutions Corporation, Shigemi Sugimoto welcomes existing Olympus imaging customers to the new corporation that will from now on be...
On January 1st, 2021, Olympus concluded the transfer of its Imaging Division to Japan Industrial Partners Inc. (“JIP”) OM Digital Solutions Corporation. Shigemi Sugimoto, Representative Director and President of OM...
Back in 2013, when mirrorless technology was still in its infancy, and DSLRs still very much ruled the camera landscape, we predicted that the future was mirrorless. Back then, that generated a lot of discussions and...
