The following video presents Sigma Aizu, Chapter II: Starting with the「Sigma Global Vision」released at Photokina 2012, the movie「SIGMA Aizu, Japan」has produced a sensation and made a big hit. This time, we are pleased...
If you have ever been curious how optical image stabilization and the silent wave motor work on a lens, here’s an interesting promo video that gives some insight of the many mechanical technology (Vibration...
We “discovered” this 2011 Discovery Channel video on how lenses are made. (The video refers to “television” lenses and the lenses are from JML Optical.) Though there are lots of marketing videos...
ZEISS has announced a 1:1 Macro lens for Fujifilm (X-mount, with aperture ring) and Sony (E-mount) APS-C mirrorless DSLRs. The Touit 2.8/50M has an equivalent focal length of 75mm, aperture range of F2.8-F22, and is...
The Fujifilm X-Series interchangeable lens cameras now have a premium portrait lens: the XF56mmF1.2 R. It has a 85mm equivalent focal length and a fast F1.2 aperture that should, together with its seven-blade aperture...
FUJIFILM Canada announces: The launch of the FUJINON XF55-200mm (83-300mm*1) F3.5-F4.8 R LM OIS: This is the first XF telephoto zoom lens for the X-Series Interchangeable Lens Digital Camera System that includes the...
Sony Expands Lens Lineup for α E-Mount Camera System with New Wide-Angle Pancake and Telephoto Power Zoom Models New 20mm f/2.8 “pancake” lens and Video-friendly 18-200mm f/3.5 – f/6.3 “Power Zoom” lens extend creative...
