Ricoh announced the first model in its new generation of PENTAX Star series lenses, the HD PENTAX-D FA★50mm F1.4 SDM AW. Please note that the Electromagnetic diaphragm-control mechanism, for flawless, high-precision...
The following video presents Sony | Lens | SEL400F28GM | Product Feature: “Innovative G Master F2.8 super telephoto lens | FE 400mm F2.8 GM OSS Sony’s most advanced lens technologies have been unsparingly applied...
The following video presents M.ZUIKO DIGITAL ED 17mm 1:1.2 PRO – Full Portraits in any Conditions: “If you’re looking to take the most striking full‑portrait images possible, look no further than the M.Zuiko...
Pack light on your next photo shoot, with the new Samyang (Rokinon) AF 24mm F2.8 FE lens. The AF 24mm f/2.8 FE from Rokinon is a slim wide-angle prime designed for full-frame Sony E-mount mirrorless cameras. The...
The following video presents NIKKOR Lens – Brand Movie: “Every photographer is unique. Whatever your ideas or creative vision requires of you, there is a NIKKOR lens to draw out the potential of that...
Hasselblad’s XCD lens line got a new addition, the XCD 21mm f/4 for the Hasselblad X1D medium format mirrorless. Like the other XCD lenses, the XCD 21mm lens has an integral central shutter offering a wide range...
Sigma recently announced the following new Art line lenses featuring F1.4 brightness for Sony E-Mount: SIGMA 24mm F1.4 DG HSM Art Sigma 35mm F1.4 DG HSM Art Specifications Share on Bluesky (Opens in new window) Bluesky...
The following video presents New EF 70-200mm Lenses Provide Improved Performance and Results: “Discover the benefits of improvements found in the new EF 70-200mm f/2.8L IS III USM and EF 70-200mm f/4L IS II USM...