Lenses

Lenses Panasonic

Panasonic LUMIX S PRO 24-70mm F2.8, an Interchangeable Standard Zoom for L-Mount System for the LUMIX S Series Full-frame Mirrorless Camera: High Resolution & High Contrast, Beautiful Bokeh Effect, Uniform Image Quality, Fast & Precise AF, Instant AF/MF Switching, Suppresses Focus Breathing, Rugged Dust/Splash-Resistant Even at -10°C

The following video presents [NEW] LUMIX S | LUMIX S PRO 24-70mm F2.8 (S-E2470) Lens Based on L-Mount System: “This film is shot through LUMIX S PRO 24-70mm F2.8 (S-E2470) on LUMIX S1H. Panasonic is proud to...

2019-08-27

5 min read

Cameras Firmware Updates & Advisories Leica Lenses

Leica SL (Typ 601) Full-Frame Mirrorless Camera: Firmware Update Vers. 3.6 (08/15/2019) Provides Improvements for the Camera & Lenses Vario-Elmarit-SL 24-90 f/2.8-4 ASPH. and APO-Vario-Elmarit-SL 90-280 f/2.8-4

The following video presents Doug Menuez on the Leica SL’s High Performing Lenses: “Recently, award-winning documentary photographer and director Doug Menuez switched to shooting the Leica SL for all his...

2019-08-24

3 min read

Leica Lenses

Leica APO-Summicron-SL 50mm f/2 ASPH., a Full-Frame Mirrorless Leica SL-Prime Lens: Compact, Fast & Nearly Silent AF, Natural Skin Tones, Soft Bokeh, L-Mount Standard Compatibility

This is an update to the previous blog, Leica Announces Availability of Mirrorless Leica SL Lenses, APO-Summicron-SL 75 mm f/2 ASPH. and APO-Summicron-SL 90 mm f/2 ASPH. for Portraiture: High Speed AF System with Dual...

2019-08-17

5 min read

Cameras Hasselblad Lenses

Hasselblad: X1D II 50C Mirrorless Medium Format Digital Camera (50MP CMOS Sensor, 14-Stop Dynamic Range, 16-bit RAW Images), XCD 35-75 Compact Mid-range Zoom Lens, Phocus Mobile 2 App – at No Charge (Quicker Workflow), 907X Special Edition (Modernised CFV II 50C Digital Back + New 907X Camera Body)

The following video presents Introducing Hasselblad X1D II 50C: “Introducing the Hasselblad X1D II 50C, an evolved medium format photography experience. The X1D II 50C brings you the power of medium format in a...

2019-08-15

21 min read

Lenses Nikon

Nikon NIKKOR Z 85mm f/1.8 S, a Fast Prime Lens for the Z Series Full-frame Mirrorless Cameras to Capture Captivating Portraits & Dramatic Video: Remarkable & Natural Bokeh, Low-Light Shooting, Smooth & Ultra-quiet AF, Minimized Focus Breathing, Customizable Control Ring, Dust & Drip Resistance

The following video presents NIKKOR Z 85mm f/1.8 S First Impressions: “Introducing the new NIKKOR Z 85mm f/1.8 S, a premium S-Line lens for Z Series shooters looking to create captivating portraits and dramatic...

2019-07-31

7 min read

Lenses Samyang

Samyang (Rokinon) AF 45mm F1.8 FE, a Medium Telephoto Wide Angle Lens for Full-Frame Sony E-mount Mirrorless Cameras: Fast & Quiet AF, Compact & Lightweight, Striking Sunstar Effects, ‘Soft Warm Color’, Minimum Focus Distance of 45cm

The following video presents SAMYANG AF 45mm F1.8 FE: “[SAMYANG AF 45mm F1.8 FE] TINY BUT PREMIUM Clearer, wider – the new standard in lens design The Samyang AF 45mm F1.8 FE has been designed to provide the most...

2019-07-23

5 min read

Fujifilm Lenses

Fujifilm Announces FUJINON GF50mmF3.5 R LM WR for GFX Series Medium Format Mirrorless Cameras: Responsive, Fast & Near-silent AF, Smallest GF Lens for GFX system, Compact, Lightweight, Weather Resistant & Operates in Temperatures Down to -10°C (14°F)

The following video presents FUJIFILM GF50mmF3.5 R LM WR!: “Introducing the new FUJIFILM GF50mmF3.5 R LM WR – the 10th and lightest addition yet to the GFX Series lineup!“ FUJIFILM North America...

2019-07-18

10 min read

Fujifilm Lenses

Fujifilm Announces FUJINON Lens XF16-80mmF4 R OIS WR for X-Series Mirrorless Cameras: World’s Highest 6.0-stops Image Stabilization, 5X Optical Zoom, Small, Compact & Light-weight, Weather-sealed, Operates in Temperatures Down to -10°C (14°F)

The following video presents FUJIFILM XF16-80mmF4 R OIS WR: “Introducing the FUJIFILM XF16-80mmF4 R OIS WR, offering the highest amount of optical stabilisation out of any of our interchangeable lenses!“...

2019-07-18

12 min read