Canada Rebrands Its Olympic Team

Vancouver lost, boo hoo, but Boston was the better team, so congrats Bruins!

The Canadian Olympic Team Brand from Canadian Olympic Team on Vimeo.

Canada unveils its new London Olympic 2012 brand June 6th, 2011. To say the least, it is bold, colorful and fitting. I’m not sure the designers had this in mind when they went for this rebranding, but I believe it is fitting: Canada’s “integration” policy has been to allow (even encourage) new immigrants to retain the best of their cultures while contributing to strengthen one nation. Think “salad bowl” or “mosaic” which is where the new branding seems to particularly succeed.