ZEISS has announced a 1:1 Macro lens for Fujifilm (X-mount, with aperture ring) and Sony (E-mount) APS-C mirrorless DSLRs. The Touit 2.8/50M has an equivalent focal length of 75mm, aperture range of F2.8-F22, and is priced at US $999. The video shows it being used as an effective portrait lens.
The ZEISS Touit 2.8/50M is a perfectionist with an eye for the details: with its exceptional image performance up to a scale of 1:1, this autofocus macro lens is the ideal choice for extreme close-ups. But it also comes into its own when shooting portraits or panoramas as a light tele-lens.
For more information, please visit: http://www.zeiss.com/photo