Sony α7R III Lightweight Camera for Professionals: 42.4 MP 35 mm Full-Frame CMOS Sensor; Fast Hybrid AF; 10 fps Continuous Shooting with AF/AE Tracking; 4K HDR Movie Recording; 5-Axis IS with 5.5-Stop Exposure; Wide 15-Stop Dynamic Range; AF/AE Tracking for up to 76 JPEG / RAW Images or 28 Uncompressed RAW Images; Pixel Shift Multi Shooting

The following video presents Sony | α | α7R III – Product Feature:
“The α7R III combines a high-resolution 42.4 MP* back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps** with full AF/AE tracking, as well as wide 15-stop*** dynamic range, high sensitivity with low noise reducing noise by as much as a full stop****, approx. 2x faster subject tracking and Eye AF tracking performance**** and more. It’s an extremely versatile tool for professional photographers and videographers that demand reliability, flexibility and versatility. * Approximately, effective ** Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings *** Sony test conditions for stills **** Compared to the α7R II. Sony test conditions.“

Sony today announced an addition to their full-frame mirrorless camera line-up, the α7R III (model ILCE-7RM3).

The key highlights include:

• Full-frame, high resolution 42.4 MP sensor.
• 10 fps continuous shooting with full, “lighting-fast” autofocus, both with silent shooting or mechanical shutter.

• 4K HDR Movie Recording: “A new HLG (Hybrid Log-Gamma) ¹⁹ is available on the α7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery.”

• 14-bit RAW output for rich gradations: 14-bit RAW format output contains rich tonal information from highlights to shadows, and is available even when shooting in silent or continuous mode .

• New Pixel Shift Multi Shooting^** reproduces still images that contain true-to-life detail, texture, color, and overall atmosphere.

**Notes: A dedicated software application is required for compositing. Image compositing may not be successful if camera or subject movement causes blur. The use of a tripod is recommended, as is the use of PC tethered control or a remote commander (when PC tethered control is not being used) where possible. Uncompressed RAW and silent mode are automatically selected for Pixel Shift Multi shooting. Some restrictions apply to flash and other devices.

The following video presents Sony | α | α7R III | Pixel Shift Multi Shooting:
“This new feature takes advantage of the advanced in-body image stabilization system control capability available in the α7R III, precisely shifting the sensor in 1-pixel increments to capture four pixel-shifted images containing a total of approximately 169.6 million pixels* that are later composited using a computer to achieve overwhelming subjective resolution in a single image.

Still images are captured with true-to life details, texture, and color, with minimal moiré and color artifacts. Even the atmosphere of the subject and surroundings are reproduced with breathtaking fidelity, making Pixel Shift Multi Shooting an ideal technology for archival images of art, architecture, and more.

* Image size after compositing is approx. 42.4 million (7952 x 5304) pixels. “

Specifications and Features

• 42.4 MP 35 mm full-frame Exmor R™ CMOS and enhanced processing system<
• Standard ISO 100-32000 range (upper limit expandable to 102400⁴)
• Fast Hybrid AF with 399-point focal-plane phase-detection AF and 425-point contrast-detection AF
• High-speed continuous shooting of up to 10fps¹¹ with AF/AE tracking
• 5-axis image stabilization with 5.5-stop exposure advantage¹⁹

Lens Compatibility

Sony E-mount lenses

TYPE

35 mm full frame (35.9 x 24.0 mm), Exmor R CMOS sensor

Number Of Pixels (Effective)

Approx. 42.4 megapixels

ISO Sensitivity (Recommended Exposure Index)

Still images: ISO 100-32000 (Expandable to ISO 50 to 102400), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-32000 equivalent, AUTO (ISO 100-12800, selectable lower limit and upper limit)

Battery Life (Still Images)

Approx. 530 shots (Viewfinder) / approx. 650 shots (LCD monitor) (CIPA standard)²⁴

Viewfinder Type

1.3 cm (0.5-type) electronic viewfinder (color), Quad-VGA OLED

TYPE

2.95 inch (3.0-type) wide type TFT

Press Release

Sony’s New Full-frame α7R III Interchangeable Lens Camera Delivers the Ultimate Combination of Resolution and Speed

by Communications 10/25/2017, in Digital Imaging

Innovative Full-frame Mirrorless Model Offers 42.4 MP High-Resolution, 10 fps Continuous Shooting, Fast and Precise AF Performance in a Compact Body

• 35mm Full-Frame 42.4 MP¹ Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
• Continuous Shooting at up to 10 fps² with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
• 399 phase–detection AF points covering 68%³ of image area, 425 contrast AF points and approximately 2 times more effective Eye AF⁴
• 5-axis optical in-body image stabilization with a 5.5 step⁵shutter speed advantage
• High Resolution 4K⁶ Movie Shooting with full pixel readout and no pixel binning⁷
• Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more
• Compact, Lightweight body at only 23 oz⁸

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced an impressive addition to their full-frame mirrorless camera lineup, the α7R III (model ILCE-7RM3).

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP¹ back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps² with full AF/AE tracking, as well as beautiful image and 4K⁶ video quality, wide 15-stop⁹ dynamic range, high sensitivity with noise reduction of almost a full stop⁴ and more.   With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

“We’re continuing to raise the bar for innovation in the imaging marketplace, in particular with our full-frame camera lineup,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “As an industry, we are now entering the true digital age of imaging.  The capabilities of the α7R III camera – silent shooting at 10 fps at full 42.4 MP resolution, extreme AF coverage and speed for both video and stills – exceed anything that is physically possible with a DSLR, making it an excellent symbol for this paradigm shift” He added, “It offers a level of customization, speed and stamina that will satisfy even the most demanding professionals, and ensures that they can take full advantage of this impressive tool to capture and create in ways they never could before.”

A New Level of Image Quality

The 42.4MP high-resolution, back-illuminated Exmor R CMOS image sensor utilizes a gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor’s seal glass to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range.

Sony’s new α7R III also features a new front-end LSI that effectively doubles⁴ the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7R II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 – 32000 (expandable to ISO 50 – 102400 for still images) and massive 15-stop⁹ dynamic range at low sensitivity settings.  This ensures outstanding overall performance at all settings and in all shooting conditions.

This new full-frame model was built without an optical low pass filter to maximize resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilization system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 step⁵ shutter speed advantage, the world’s highest¹⁰ compensation performance for an image stabilization system.  There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate color reproductions of skin tones.

High-Performance AF and AF/AE Tracking at up to 10 fps²

The innovative new α7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images¹¹.  This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting¹², adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps¹³ in live view mode with minimal lag in the viewfinder or LCD screen.  These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

For added convenience, while large groups of burst images are being written to the memory card,     many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters¹⁴ including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker¹⁵ function to allow the α7R III to automatically detect frequency of the lighting and time the shutter to minimize its effect on images being captured. This minimizes any exposure or color anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The upgraded focusing system of the α7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the α7R II.  This advanced system delivers AF acquisition in about half the time as the α7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well.  The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilizing Sony’s A-mount lenses with an adapter¹⁶.

Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses¹⁷, an ‘AF On’ button, a multi-selector or ‘joystick’ for moving focusing points quickly, flexible touch focus functionality and much more.

High Quality 4K for the Video Professionals

The new α7R III is exceptionally capable as a video camera, offering 4K (3840×2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K¹⁸ of information, oversampling it to produce high quality 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma) ¹⁹ is available on the α7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased color grading flexibility.  The camera can also record Full HD at 120 fps at up to 100 Mbps⁶, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion²⁰ video files in Full HD resolution with AF tracking.

Build, Design and Customization for Professionals

Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards.  Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more.  Battery life has been greatly extended as well, as the new camera utilizes Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilized in the α7R II.

The α7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder™ with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The Tru-Finder, also found in the acclaimed Sony α9 camera, utilizes a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.  It also has a customizable frame rate, with options of either 60 fps or 120 fps²¹ to best match the action. The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic™ technology that improves viewing in bright, outdoor conditions. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. “High” takes advantage of the large amount of data read from the 42.4MP sensor to provide extra fine viewfinder and monitor displays for a more natural view.  The new camera also offers a multi-selector joystick that provides a fast, efficient way to shift focus points, as well as an ‘AF ON’ button to activate autofocus when shooting stills or movies.

The new α7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync. A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

New “Imaging Edge” Software Suite and Pixel Shift Multi Shooting Mode

New with the α7R III is a software suite called “Imaging Edge” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.

Also making its debut on the versatile α7R III is a new Pixel Shift Multi Shooting mode, which takes full advantage of the advanced 5-axis optical in-body stabilization to create beautiful true-to-life, super-high resolution composite images. In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of approximately 169.6 MP²² of image data.  These four images can be composited together and processed utilizing the new “Imaging Edge” software suite.  This ultimately results in a still image with overwhelming resolution and an unprecedented level of color accuracy, and is ideal for photographing architecture, art or any other still life photography subject with many intricate details and colors.

Pricing and Availability

The Sony α7R III Full-frame Interchangeable Lens Camera will ship this November for about $3,200 US and $4,000 CA. It will be sold at a variety of Sony authorized dealers throughout North America.

A variety of exclusive stories and exciting new content shot with the new α7R III camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand.

The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube. Detailed information pages within Sony.com for the new products can be found at:

• (US) – α7R III Full-frame Interchangeable Lens Camera
• (CA) – α7R III Full-frame Interchangeable Lens Camera

Please follow #SonyAlpha on twitter and visit @SonyAlpha on Instagram for all of the latest α camera news and content direct from Sony.

1. Approximately, effective
2. Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings
3. Approximately 68% of the image area in both the horizontal and vertical directions
4. Compared to the α7R II, according to Sony testing
5. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
6. A Class 10 or higher SDHC/SDXC memory card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording
7. In Super 35mm mode.
8. Approximately
9. Sony test conditions for still images
10. Among digital cameras with a full-frame image sensor. As of October 2017 press release, based on Sony research
11. “Hi+” continuous mode with UHS-II compatible SDXC memory card. Sony test conditions.
12. Some distortion may occur with fast-moving subjects of if the camera is moved sideways rapidly
13. “Hi” mode. Maximum fps will depend on camera setting.
14. Not all menu parameters can be edited while data is being written to the memory card
15. Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording
16. With SSM or SAM lenses only. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
17. With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
18. 15-megapixel
19. Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
20. Sound not recorded. Class 10 or higher SDHC/SDXC memory card required
21. In NTSC. 50fps or 100fps in PAL
22. Image size after compositing is approx. 42.4 million (7952 x 5304) pixels.

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