THE STRONG, SILENT TYPES: TWO NEW POWERFUL OLYMPUS MICRO FOUR THIRDS™ ZOOM LENSES
World’s Smallest 600mm Telephoto Zoom Lens and 80-300mm Equivalent Lenses Deliver Both Extreme Portability and Optimal HD Movie Recording
CENTER VALLEY, Pa., August 31, 2010 – Olympus today announces two new lenses to its Micro Four Thirds lens family: the M.ZUIKO® DIGITAL ED 75-300 MM F4.8-6.7 and M.ZUIKO DIGITAL ED 40-150MM F4.0-5.6. Both lenses feature a high-speed, silent autofocus during still shooting and high definition (HD) movie capture. They are the ultimate lenses for zooming in on sporting events, beautiful wildlife and faces from a distance, and because they make barely a whisper when focusing, they won’t call attention to photographer or add unwanted noise to movie recordings. Look what you can do.
Olympus mFT 75-300mm lens (right) compared to regular 300mm lens (left)
Strong Zooms
The M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 with a 35 mm equivalent of 150-600mm is the world’s smallest and lightest 600mm super telephoto lens. Weighing merely 430g and measuring 70mm by 116mm, this lightweight lens delivers excellent portability and outstanding image quality when paired with the award-winning Olympus PEN® cameras. Previous lenses offering 600mm or more have been too large and heavy for most users to enjoy super telephoto shooting. This lens is smaller and lighter than the comparable ZUIKO DIGITAL ED 70-300mm f4.8-6.7.
The M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 is extremely light, weighing only 190g. With a wide zoom range with a 35mm equivalent to 80-300mm, this lens offers versatility and portability. It’s an affordable complement to the powerfully simple 3x wide-angle zoom lens (M.ZUIKO DIGITAL ED 14-42 f3.5-5.6) that comes standard with the PEN kit.
Silent Operation
The M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7’s rear focusing mechanism is comprised of a single-element unit, to enable remarkably fast and nearly silent HD movie recordings with sound. The M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 has two lens elements in the rear focusing mechanism. The manual focusing mechanism is designed to deliver quiet and precise auto focus operation, for an affordable, high quality means to capture your life in still images or HD videos.
The new lenses are made with ED (extra-low dispersion) glass to maximize the performance of the Micro Four Thirds System. The Micro Four Thirds System standard meets the telecentric requirements of dedicated digital design. Light rays strike the imaging element nearly head-on for optimum edge-to-edge image reproduction. It also enables much more compact design than the Four Thirds System standard (or other interchangeable lens systems) because it reduces the outer diameter of the lens mount by 6mm, and the distance from the lens mount to the sensor (the flange back distance) by approximately half. As a result, M.ZUIKO DIGITAL Micro Four Thirds System lenses offer uncompromising professional quality for capturing both still images and HD videos, and the lenses are exceptionally compact to make capturing life more fun.
The Micro Four Thirds System’s design, compact size, low weight and amazing image quality with the new lenses extend the photographic potential of the system by adding more options. The new lenses are compatible with all Micro Four Thirds System Olympus PEN cameras, and all other current and future cameras that comply with the Micro Four Thirds System standard. When mounted on an Olympus PEN camera, the lenses are stabilized thanks to the camera’s in-body Image Stabilization system and offer effective shake compensation at all focal lengths.
AVAILABILITY
The M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 will be available in December 2010, while the M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 will be available in November 2010. Both lenses will be available in black and silver.
Canadian Pricing / Product Configurations
M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 Estimated Street Price: CAD $999.99
M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 Estimated Street Price: CAD $329.99
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day.
These include:
- Digital Cameras
- Professional Digital SLR Imaging Systems
- Related Underwater Products and Accessories
- Digital and Microcassette Recorders
- Digital Media
- Binoculars
Olympus Imaging America Inc. is responsible for all of the following markets: United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.
*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2010 Olympus Imaging America Inc.
Editor’s Note:
U.S. Pricing / Product Configurations
M.ZUIKO DIGITAL ED 75-300mm f4.8-6.7 Estimated Street Price: US $899.99
M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 Estimated Street Price: US $299.99
