Press Releases

Nikon Canada Now Official Camera Partner of Scotia CONTACT Photography Festival 2011

Nikon Canada Becomes Official Camera Partner of Scotiabank CONTACT Photography Festival 2011

Partnership with Nikon enables CONTACT to launch first National Billboard Project

Mississauga, ON, April 7, 2011 – As part of its commitment to promoting creativity and personal expression through photography, Nikon Canada is delighted to announce its involvement in this year’s Scotiabank CONTACT Photography Festival. CONTACT, the world’s largest photography festival, is an annual month-long event with over 1,000 local, national and international artists, exhibiting at more than 200 venues across the Greater Toronto Area. Beginning May 1, 2011, CONTACT will celebrate and foster an appreciation of the art and profession of photography with Nikon Canada as its official camera partner.

“At Nikon Canada, we echo the belief that photography is an enriching and vital art form,” said Gregory Flasch, Nikon Canada’s National Advertising and Communications Manager. “We’re proud and excited to be involved with CONTACT 2011, a festival that appeals to Canadians and tourists from all over the world, including professional photographers, art enthusiasts and amateur shooters alike.”

Festival goers are encouraged to take part in workshops and seminars hosted by industry experts including Nikon Canada’s ambassador, Kristian Bogner. At age 34, Bogner is one of the youngest photographers in his class. A two-time Photographer of the Year for Canada* and winner of numerous national and international awards for best fashion, best sports, best illustrative and best scenic images, Bogner has had many of his works selected to be part of the prestigious Canadian National Archives. He inspires others by combining the latest in technology with generations of experience and creativity. At the event, Bogner will provide more insights into his celebrated career and share the techniques he has developed to achieve award-winning results.

*Professional Photographers of Canada (PPOC)

This year, Nikon Canada and CONTACT will work with Pattison Outdoor to take the public installation billboard project across the country. Artists will have the opportunity to get creative, replacing billboard advertisements with photographs. This is the first time in the festival’s 15-year history that the project will expand outside of Toronto, to other major Canadian cities: Vancouver, Calgary, Montreal, Ottawa and Halifax.

“Thanks to Nikon Canada and Pattison Outdoor, our public installations will have a national profile,” said Darcy Killeen, Executive Director of Scotiabank CONTACT Photography Festival. “CONTACT is committed to advancing knowledge, creativity and innovation in photography, and we are delighted to reach a new and broader audience”.

For a full list of 2011 festival venues, exhibits and seminars, please visit www.scotiabankcontactphoto.com.

About CONTACT
Founded as a not-for-profit organization 15 years ago, CONTACT is devoted to celebrating and fostering an appreciation of the art and profession of photography. As the largest photography event in the world and a premiere cultural event in Toronto, CONTACT stimulates excitement

and discussion among a diverse audience that has grown to over 1.5 million. The festival will kick off on April 29, 2011 at the Museum of Contemporary Canadian Art.

About Nikon
Nikon, At the Heart of the Image™, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive EXPEED™ or EXPEED C2™ advanced digital image processing system technologies All Nikon Canada products are sold through a network of Authorized Nikon Canada Dealers. For more information on Nikon Canada and its products and services or to find an Authorized Nikon Dealer, visit www.nikon.ca.