Firmware Updates Hasselblad

Hasselblad Phocus 3.3 Software Update (2017-09-26) for All Hasselblad Cameras, at No Cost: RAW File Processing; Export & View Images Quickly & Easily; Integrated Control of Wi-Fi-Enabled Broncolor Flash Equipment

Hasselblad Phocus 3.3's graphical user interface: Hasselblad X1D Camera with a computer
Hasselblad Phocus 3.3's graphical user interface: Hasselblad X1D Camera with a computer

Hasselblad just announced the new, FREE image processing software has been updated and expanded, Phocus 3.3, with new features that work seamlessly with all Hasselblad cameras.

  • Phocus for Mac and Windows users is available for FREE download, with unlimited installations and distribution.
  • On the Mac platform, Phocus offers support for RAW files from around 200 other digital camera RAW formats.

PRESS RELEASE

2017-09-26

Hasselblad announces Phocus 3.3 updates

Now faster than ever thanks to extended GPU acceleration

Hasselblad is pleased to announce Phocus 3.3, the latest update for its rich image processing software Phocus.

Phocus already delivers a high-end quality RAW file processing, and thanks to extended GPU acceleration based on Metal/OpenCL on Mac/PC, Phocus 3.3 is now faster than ever, allowing users to export images quickly and easily, while offering a quicker viewing experience when zoomed to 100% and above.

Hassleblad's Imaging Software, Phocus 3.3: "The graphical user interface offers a clean and uncluttered workflow, making it easier for users to find their way around more quickly and simpler than before. The flatter design helps you concentrate on the job in hand and makes for simpler navigation. We’ve also added some new tools to enable finer control of the editing process and ensure the very highest quality output from your files.''

Hassleblad’s Imaging Software, Phocus 3.3: “The graphical user interface offers a clean and uncluttered workflow, making it easier for users to find their way around more quickly and simpler than before. The flatter design helps you concentrate on the job in hand and makes for simpler navigation. We’ve also added some new tools to enable finer control of the editing process and ensure the very highest quality output from your files.”

In addition to the improved performance of Phocus 3.3, that seamlessly works with all Hasselblad cameras, the update also includes integrated control of broncolor flash equipment, which are certain to be welcomed by Hasselblad users.

Improved performance
While the improved performance will be noticeable for all images, the Phocus 3.3 software really comes into its own when processing images captured using higher ISO settings, helping to reduce the export time dramatically thanks to GPU acceleration for noise reduction. Overall on a typical laptop configuration you can expect to see a 2-4x improvement of export speeds and much better responsiveness when zooming the viewer to 100% and above.

Integrated control of broncolor flash equipment
Photographers using Wi-Fi-enabled broncolor flash equipment now have the ability to control their flash settings via Phocus 3.3 with only the touch of the left or right cursor key. Whether it be adjusting the intensity of lamps (or a group of lamps), triggering flash for test purposes or controlling the modelling lights, it couldn’t be easier for users to adjust their flash settings based on their needs.

To get started using Phocus 3.3, tutorials and more, please visit: http://www.hasselblad.com/software/phocus