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Fujifilm Wins the Prestigious Red Dot Design Award 2019 With 24 Products, Including Instant Cameras “instax SQUARE SQ20”, “instax SQUARE SQ6”, Mirrorless Cameras X-H1, X-T3, X-T100, Premium Compact Camera XF10, and FUJINON Lenses XF200mmF2 R LM OIS WR, XF80mmF2.8 R LM OIS WR, XF8-16mmF2.8 R LM WR, Portable Zoom Lens for Broadcasting “FUJINON UA46x9.5BERD”

The following video presents All About: instax SQUARE SQ6:
“It’s super stylish, full of features and uses instax SQUARE film… THIS is the instax SQUARE SQ6!”

Fujifilm wins the Red Dot Design Award: Product Design 2019 with 24 products which include:

Fujifilm instax SQAURE SQ20

Fujifilm instax SQAURE SQ20

Fujifilm Instax® SQUARE SQ6 (left to right): Pearl White, Blush Gold and Graphite Gray

Fujifilm Instax® SQUARE SQ6 (left to right): Pearl White, Blush Gold and Graphite Gray

Fujifilm instax SQUARE Picture Book: "Create a special album for your most treasured photos. This 16-page album has a simple design with one photo per page. You can change the photos easily and write messages on each page. Great for all kinds of purposes, from travel albums to gifts."

Fujifilm instax SQUARE Picture Book: “Create a special album for your most treasured photos. This 16-page album has a simple design with one photo per page. You can change the photos easily and write messages on each page. Great for all kinds of purposes, from travel albums to gifts.”

  • Photo album for instax SQUARE “instax SQUARE Picture Book”
Fujifilm X-H1

Fujifilm X-H1

Fujifilm X-T3

Fujifilm X-T3

 Fujifilm X-T100

Fujifilm X-T100

Fujifilm XF10: Black (left) and Champagne Gold (right)

Fujifilm XF10: Black (left) and Champagne Gold (right)

FUJINON XF200mmF2 R LM OIS WR

FUJINON XF200mmF2 R LM OIS WR

Fujinon XF80mmF2.8 R LM OIS WR

Fujinon XF80mmF2.8 R LM OIS WR

Fujinon XF8-16mmF2.8 R LM WR

Fujinon XF8-16mmF2.8 R LM WR

Fujifilm EVF-TL1

Fujifilm EVF-TL1

  • Electronic view finder tilt adaptor “EVF-TL1” for medium-format mirrorless digital camera “FUJIFILM GFX 50S”
FUJINON UA46x9.5BERD

FUJINON UA46x9.5BERD

The following video presents Fuji Guys – FUJIFILM X-T3 – Hybrid Log Gamma [SDR]:
“Fuji Guys Francis & Billy are going out to shoot some HLG footage with the FUJIFILM X-T3.
If you have a 4K HDR compatible TV use this link: https://youtu.be/ZHee5_k3ZR0
SmallRig Cage: https://www.smallrig.com/smallrig-cag…
Shot on FUJIFILM X-T3 / MK-X18-55mmT2.9 & MK-X50-135mmT2.9
Camera: Francis Bellefeuille, Billy Luong”

This is an update to the previous blog, FUJIFILM Projector FP-Z5000 is the World’s First Folded Two-axial Rotatable FUJINON Lens, New Ultra-short Throw Projector That Can Be Installed in Tight Spaces to Project Images in Various Directions Without Moving the Main Unit: Close-up Distance of 75cm, Class-leading Lens Shift Function.

NEWS RELEASE

Fujifilm sets its highest record with 24 products winning the internationally prestigious Red Dot Design Award

Ultra-short throw projector and portable X-ray unit wins the highest ranked “Best of the Best Award”
In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields

March 27, 2019

FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that its products in various business fields, including the instax Series of instant cameras, X Series of mirrorless digital cameras and endoscopy systems, have been awarded the “Red Dot Design Award: Product Design 2019”, a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany. In particular, the ultra-short throw projector “FUJIFILM Projector Z5000” and the portable X-ray unit “CALNEO Xair” have been awarded the program’s highest ranked “Best of the Best Award”. This time, Fujifilm sets its highest record with 24 products winning the award in recognition of not only for their beautiful appearances but also for their design to achieve outstanding functionality and performance.

The Red Dot Design Award is an international design award launched in 1955. The award is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. It is one of the world’s three most prestigious design awards, alongside Germany’s “iF design award” and the United States’ “the International Design Excellence Awards (IDEA)”. This time, there were around 5,500 entries from around the world to be judged by internationally-renowned design experts.

In developing all of its products and services, Fujifilm not only pursues product functionality and performance, but also engages in design development that leverages its superior functionality and performance. In recognition of this effort, its major products in various business fields has been awarded “Red Dot Design Award 2019” as well as “iF Design Award 2019” this year. Fujifilm is working to realize the product design which creates new product value.

< Red Dot Design Award 2019: Award winning products >

1) Ultra-short throw projector “FUJIFILM PROJECTOR Z5000” [Best of the Best Award]

FUJIFILM PROJECTOR Z5000

FUJIFILM PROJECTOR Z5000

“FUJIFILM PROJECTOR Z5000” is an ultra-short throw projector equipped with the world’s first* “folded two-axial rotatable lens” to enable omnidirectional image projection without having to move the main projector unit. It is perfect for projecting digital signage onto large screens or making design projection at art galleries / museums. It can project images on a 100-inch screen from the close-up distance of just 75cm. The class-leading** Lens Shift function of up to 82% vertically and 35% horizontally makes it easy to set it up in places where a conventional projector could not be placed due to space constraints, and throw powerful images in directions that other projectors cannot handle. The options of both vertical and horizontal positioning allow users to choose how it should be installed according to each environment. The projector comes in a compact body measuring just 108mm thick, the thinnest in its class**. Its design approach allows the lens and the main projector unit to fold into a box shape for added portability. It has beautifully rounded corners for a stylish appearance, achieved in Fujifilm’s pursuit for design sophistication.

* According to Fujifilm as of March 27, 2019
** According to Fujifilm as of March 27, 2019, among high-lumen projectors of 5000lm or above

2) Portable X-ray unit “CALNEO Xair” [Best of the Best Award]

“CALNEO Xair” is Fujifilm’s first portable X-ray unit that can be carried to any point of use with ease. The use of compact and lightweight X-ray tube and battery has successfully reduced its total weight to just 3.5kg for exceptional portability and operability. It allows users to take and check X-ray images easily in places with limited space, such as home health care situations. It can capture high-quality images despite the use of low-dose radiation when combined with a high-sensitivity cassette-size DR unit such as the X-ray diagnostic imaging system “FUJIFILM CALNEO Smart,” which is equipped with Fujifilm’s proprietary ISS method*** and noise-reduction circuit*4.
“CALNEO Xair” can reduce physical strain of doctors and medical staffs who need to carry and set up X-ray equipment for home health care, while also contributing to reducing patients’ radiation dosage.

*** The ISS (Irradiation Side Sampling) is a method in which the sensor (TFT panel) is positioned on the irradiation side. Compared to the conventional FPD (Flat Panel Detector) method, the ISS method can convert X-ray energy into optical signals with minimal attenuation, which enable higher efficiency in X-ray energy conversion.
*4 Electrical circuit that has enhanced capability in sensing X-ray information while reducing noise in X-ray images


For inquiries on information in this media release, contact:

Customer Contact:
Please contact your nearest Fujifilm office.
For information on Fujifilm subsidiaries and distributors, please access the following URL.
http://www.fujifilm.com/worldwide/


The following video presents Monster Glass XF8-16mmF2.8 R LM WR with Mark Gilligan / FUJIFILM:
“X-Photographer Mark Gilligan from the UK uses the ultra-wide angle zoom lens XF8-16mmF2.8 R LM WR for his landscape photography in the mountainous region Cumbria.”


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